Page 167 - 2018 Catalogue

4. THE MONEY BOX 1
D
BRIEF

A multi-national plant hire business wants to increase brand awareness and promote their core marketing message
of value for money. They would like to send a direct mail pack to the administrators at customers’ businesses to
encourage loyalty.
The promotion will ideally launch in 10 weeks – if a product can be ready in time.
The company ideally wants a desktop product to maintain brand presence.

DESIGN

Inspired by the idea of saving money, the
6 5 4 design team3 suggest a money box2, in the

shape of their customer’s most popular
piece of kit – a forklift truck. The product
will have a large print area to each side for
D communicating the brand message.

THE DETAIL

Technical drawings are produced to follow the
approved initial designs.

C The money box will be manufactured from C

hardwearing plastic, in the UK, with a lead
time of 6 weeks and a minimum order
quantity of 500 pieces.

The customer chooses a bright yellow for the
product colour, with a bold two colour print to
each side.

BB

PRODUCTION

The tooling is produced, and an initial product
sample is sent to the customer for approval.

The full production run is then completed,
products are printed, and the final products
are deliverDeesdignedtoby the customer readyChecked by for tDhateeir
A Approved by Date A

mike.brown 03/01/2017
promotion.

Edition Sheet

1/1

654321

RESULT
The campaign is a great success, generating
lots of social media activity, which boosts
brand awareness further.

Some customers ask for extra money boxes for
colleagues and even at home!

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