Page 34 - Australasian Paint & Panel Nov-Dec 2018

2018 PAINT & PANEL BODYSHOP AWARDS
Above: From left: Jason Noach, Rob Montirosso, Sandra Noach from Extreme Dents with Steven Hutchinson, Norton St Gobain.
Left: Peter McMahon, Car Craft with Operational Excellence winner Anthony Arnold. Top right: Megan and Dan Leishman with Stuart Charity, AAAA.
professionals Living Online as partners to implement a digital marketing strategy, which has dramatically lifted the company’s online profile via SEO, Google AdWords, social media and a superior interactive web design. “From showcasing our services, promoting our business to providing interesting industry news to keep our clients engaged and updated, our digital marketing highlights key features of our business which make us stand out from the rest as experts in our field,” Scagliotta said.
In the first six months of Gino’s new website visitors increased from 350 per month to 1,950 per month (Over 550%). Online enquiries went from 0 to 70 per week. SEO: Organic Search traffic increased over this six month period by 400% and an AdWords Search Campaign runs at an excellent conversion rate of 14.2%.
“ We have just implemented a Messenger Chatbot to help field enquiries on Facebook and it will soon be added to our website. Our newsletter “The Inside Track” has a readership of nearly 400.” Scagliotta said. Having a superior digital profile is important to us in promoting Gino’s services and what we stand for.”
Ginos has upgraded its quoting system to iBodyshop and has been been using 1Q1 body shop flow management system for three years. They also use PartsCheck .
In addition Scagliotta utilises digital colour matching with
Sikkens Colorvation. Gino’s estimator and technicians have been engaged in online training for the past two years through professional development programmes with I-Car Australia. Using their own digital devices from ipads to laptops and company PCs onsite, staff have had access to many virtual classroom courses to grow their knowledge and skill base.
INDUSTRY INNOVATION AUTOXPOD SPONSORED BY NORTON ST-GOBAIN
Jason and Sandra Noach have realised a long held vision of offering a mobile paintless dent repair solution that’s as environmentally responsible as they could make it. Sandra explained that the couple, origionally from Zimbabwe, moved to the UK. “ Jason loves PDR and living in the UK was great because they’ve just got it
down pat. We moved to Australia 13 years ago and decided that we wanted to bring the pod here and approached a shopping centre to run it out of. In the end it wasn’t possible so we opened up a SMART repair centre. We’ve grown to three sites now and then decided we would go back to our roots and look into portable repair units.
“Three years ago we met up with Xpress Centres in the UK and started to work collaboratively. They had a pod product but we knew we would develop it for the Australian market. The Pod for us is a retail solution but where we see a massive need is in the car dealer environment.
“We design and manufacture the pod and we staff it too. We go into a dealership with matrix pricing and they mark it up according their profit formula. We developed the pod further from the original UK design, so we can now do flat panels as well. Heat source is infra red on a track.
“The most exciting thing about the pod for us is the EPA have declared us 100% emission free. The pod has a three layered filtration system – carbon is the most important – which captures all the odours and VOCs.
“The inbuilt system monitors absolutely everything, temperature, humidity, VOCs. There are cameras too – one for us to troubleshoot if there are any problems but also so we can check our staff are ok. Each technician wears a dongle and if they don’t move for a prescribed period of time everything shuts down – we have to take precautions because they work on their own.”
OPERATIONAL EXCELLENCE
DAMAGE CONTROL ACCIDENT REPAIR CENTRE SPONSORED BY CAR CRAFT
When you are juggling a busy autobody repair shop with a thriving mechanical section and offer tyres and and wheels, you need some solid processes in place. Anthony Arnold is never short of enthusiasm and energy and laser focussed on getting every aspect of the business moving smoothly. “We are always refining and improving the way we work,” he said. “We schedule two tool box meetings a week to improve our workshop planning and ensure everyone has the right training schedule. We have a great team culture of ensuring the correct repair proceedures are followed and that everyone knows how to use all the equipment properly.
34 PAINT&PANEL November / December 2018
www.paintandpanel.com.au