Page 40 - Food&Drink Business Magazine June 2019

NEW IN STORE
COOPERS LAUNCHES XPA BEER
Coopers Brewery has expanded its range of naturally conditioned beers with an Extra Pale Ale (XPA), rolling out in keg format to hotels across Australia.
“Our XPA is all about highlighting the citrus character of the American hops and balancing this with our malt to create a smooth and very drinkable hoppy beer. An XPA sits ‘somewhere’ between an American Pale Ale and India Pale Ale,” Coopers marketing and innovation director Cam Pearce says.
ARDMONA’S AUSSIE ORGANIC FIRST
Ardmona has launched Australia’s first 100 per cent Australian grown organic canned tomatoes.
The Australian organic market continues to experience impressive growth. The 2018 Australian Organic Market Report says the Australian organic market is worth around $2.4 billion, an increase close to 88 per cent since 2012 or a compound annual growth rate (CAGR) of 13 per cent.
All Ardmona tomatoes are grown in Victoria’s Goulburn Valley region. They are certified organic, available as finely crushed in a 400g can. Currently the crushed variety is the only one on offer, with potential expansion in the future.
35 million hectares of land in Australia are under certified organic management, which is roughly 10 per cent of Australian agricultural land. Processing and handling saw the biggest growth from 2017. Processing
✷
✷
operations grew 23 per cent to 1432 and handling increased 17 per cent to 598 operators.
Organics account for about three per cent of the total farm-gate value of all Australian agricultural commodities, an increase from one per cent in 2014. Fruit, vegetables, nuts, meat, and eggs account for almost three quarters of the value.
While the XPA style is still developing as a category it is enjoying strong growth around the world, he says. “The brewers have chosen a combination of Simcoe and Lemondrop hops which provide bright citrus undertones with aromas of grapefruit, lemon and a hint of mandarin. It has an ABV of 5.2% and 37 international bitterness units (IBU).”
Coopers sees the launch as an opportunity to influence how the category progresses in Australia.
MAYVER’S PORTIONS PEANUT BUTTER IN POTS
Mayver’s has released two of its crunchy peanut butters in snack sizes in the new Goodness to Go range, packaged in recyclable plastic.
The Crunchy and Dark Roasted Crunchy peanut butter flavours will be available in 40g pots in packs of six, with the new product aimed at parents looking for healthy on-the-go snacks for kids.
BITTER AND SWEET
ADDED TO CAPE GRIM RANGE
“Mayver’s peanut butters are a nutrient rich food for busy, growing kids packed with good fats, protein, magnesium and zinc and make the perfect addition to any afternoon tea to keep them full and satisfied until dinner time, and as an added bonus, no added sugar!” said Australian dietitian and author Susie Burrell. “The pots are delicious eaten as is, or to keep the kids interested, mix it up with different veggies and fruit for them to dip and dunk.
“For grown-ups, it’s a great answer to the 3pm snack craving. The dark roast in particular is great for helping avoid the office cookie jar.”
Mayver’s peanut butters are vegan and mixed only with sea salt, with no added oil, sugar, gluten, dairy, cholesterol or hardened fats.
The Mayver’s Goodness to Go range (RRP$5.00) is now available in Woolworths stores Australia-wide.
Lemon Myrtle Honey and Wattleseed Coffee are two new additions to the Cape Grim 666 Vodka portfolio, complementing the existing range of its Original Vodka and Autumn Butter flavours.
Cape Grim 666 Vodka Lemon Myrtle Honey uses honey “meticulously sourced” from the world’s purest strain of Liguarian Bees on Kangaroo Island. With the honey adding a soft sweetness, the palate gives a strong hit of lemon, delicate touches of eucalyptus and overall sweet refreshing taste.
Cape Grim 666 Vodka Wattleseed Coffee is the world’s first cold filtered coffee vodka created with coffee specialists St. Ali. It features roasted coffee flavours with hints of orange peel, dark cocoa and vanilla for a bitter-sweet finish.
Founder Dean Lucas says the driving force behind the the new label design was to bring the vodka’s craft brand story back into the limelight, creating a tangible link to Cape Grim. The brand has held its position as leading premium craft vodka since 2007 and puts it down to unrivalled access to Tasmania’s Cape Grim region – a pristine and untouched landscape hidden amongst wild forests and a rugged coastline, it says. For Lucas, the labelling will allow bartenders to expand on and share their local craft spirit knowledge with customers.
40 | Food&Drink business | June 2019 | www.foodanddrinkbusiness.com.au
✷
✷