Page 41 - Food&Drink Business Magazine June 2019

NEW IN STORE
STARWARD WHISKY AND ADELAIDE HILLS
DISTILLERY SHAKE IT UP
Australian craft spirit producer Starward Whisky has released the second cocktail in its bottled series – the Red Manhattan.
Starward released the first of the range – the (New) Old Fashioned – in 2018 and expects its take on a Manhattan to have similar success.
This time it teamed with Adelaide Hills Distillery. The company drew inspiration from its signature red wine barrel characteristics and then infused native
botanicals from the distillery to enhance the taste of the grain whisky. The cocktail is “bright and balanced” and ‘bartender quality’ you
can enjoy at home, he says. “Starward and Adelaide Hills Distillery are both innovative and award-winning local craft spirit producers that are passionate about creating distinctly Australian flavours,”
MCCAIN TAPS INTO CRAFT
BEER AND PUB FAVOURITES
McCain Foods Australia is introducing eight new additions to its frozen potato chips portfolio, with exclusive releases to supermarkets across the country.
In its frozen foods aisle, Coles will offer a range of wedges and chips battered in craft pale ale or IPA brews, while Woolworths will find a range in partnership with John Boston Craft Beer, including John Boston Pale Ale, Golden Ale and Session IPA.
McCain is tapping into the growing consumer interest in craft beer as industry figures show Australia has averaged one small brewery opening a week for the past two years.
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Starward head distiller Sam Slaney says.
As the ‘new world whisky’ market is growing six time faster than ‘traditional whisky’, the company will continue to “push the
boundaries of Australian whisky and pursue creative drink collaborations with other local craft spirit producers,”
Slaney says.
Starward limited-edition Red Manhattan
(500ml) has a RRP of $49.00 and available from the Starward distillery and online.
McCain Foods ANZ potato senior brand manager Sophie Webb said McCain is excited to provide Australians a taste of pub favourites at home, tapping into key consumer trends.
“Having hot and crispy chips paired with a refreshing pint is a quintessential part of Australian pub culture. [It’s] a great opportunity to take our beer battered range to the next level,” said Webb.
McCain’s Craft Beer Batter ranges will be available in Woolworths and Coles stores nationally for $3.99. The Coles Sweet Potato range will be available in store for $5.50, and the Pub Style Extra Crispy diamond cut chip retails for $3.99.
LUMI: SOFT SERVE WITH LESS
CALORIES THAN AN APPLE
Coca-Cola Amatil has launched its “guilt-free” soft serve, LUMI. Made from refined fruit juice and fruit puree, it is dairy-free, low-sugar, gluten-free and vegan. LUMI replaces the Perfect Fruit brand in Australia and New Zealand.
Amatil’s Perfect Fruit Company general manager Rebecca Matchado says Australia is a premier market for soft serve.
ARCHIE ROSE’S ‘MITEY’ LIMITED RELEASE
In one of the more unique flavour profiles, Australia’s most highly awarded distillery Archie Rose Distilling Co. has launched ArchieMite Buttered
“One recent study found we were second in the world as ice cream lovers, behind Norway. But we’re also health- conscious, and keen to reduce our intake of sugar and fat.
“That’s why LUMI is the right product at the right time – an alternative for ice cream and one that’s dairy-free, low-sugar and just 75 calories a serve, which is less calories than an apple.”
Matchado said the fruit in LUMI was 100 per cent sourced from the Goulburn Valley, with the finished product also made locally at Kyabram. Current flavours include coconut, mango and mixed berry. Colourings and flavours are from all-natural ingredients, she says.
Current distribution is focused on consumer occasions including food courts, theme parks and major tourist attractions and ‘on the move’ locations like airports and juice bars.
New flavours and channels are planned over the next few months, Matchado says.
www.foodanddrinkbusiness.com.au | June 2019 | Food&Drink business | 41
Toast Spirit.
Buttered toast with a yeast extract spread is a quintessential breakfast or
even any-time-of-day meal in Australia. Archie Rose Distilling Co’s new limited edition ArchieMite Buttered Toast Spirit is an experimental dip into this side of Aussie culture, bringing to market a savoury, buttery, unaged spirit inspired by Australia’s love for umami-rich breakfast spreads.
Only 3000 bottles of the possibly divisive spirit has been created using a combination of individually distilled ingredients including 25kg of freshly churned Pepe Saya Butter, 15kg of toasted Sonoma sourdough bread and a selection of blended yeast-extract spreads (“mites”).
“Some people will hate it, some will love it. Some people will drink it neat in a Martini (we recommend a Gibson) and some will like just a delicate touch of its flavour in another cocktail. If you like umami-rich flavours, you’ll really enjoy it,” says Harriet Leigh, Archie Rose head of hospitality.
Sydney-based branding and design studio, Squad Ink, worked alongside Archie Rose to create the packaging which, the studio says, “respectfully marries popular Australian consumer culture with progressive craft distilling”.
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