Page 13 - Packaging News Magazine Sep-Oct 2018

September-October 2018
www.packagingnews.com.au
LIVE
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It is pleasing to take the lead on creating an information-sharing and networking forum of this calibre... the first of its kind for our packaging printing community.”
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packaging, and brands can use pack- aging as a mini-billboard to talk to them.”
Mark Dingley, CEO of Matthews Australia, took a look at serialisation and coding on packaging, and how it can be used to enhance brand secu- rity and consumer engagement. Last year, a global taskforce captured nine million litres of counterfeit products over 67 countries in the space of four months – and much of the fake food was being sold in China.
Australia and New Zealand man- ufacturers have had their packaging sold, or taken from rubbish bins, then re-sold with fake food inserted. Brands such as Blackmores and Swisse have been caught up in the
controversy having their products ripped off, and counterfeit and sub- standard food has been used to line the pockets of thieves.
“The organised crime segment is turning to food fraud as it’s highly profitable, with minimal conse- quences,” Dingley says. “But it dam- ages the industry when people hear about such things as the melamine scandal with the New Zealand in- fant formula brand.”
Consumers want to know where their food comes from, and the so- cial impact of the product, and Ding- ley says QR codes and serialisation solutions give brand owners the chance to compete in the digital world and offer much-needed infor-
MAIN: Some 170 printing and packaging industry members in Sydney for LIVE.
1. Amber Bonney: Packaging is a critical canvas upon which to defy the status quo.
2. Mark Dingley: As organised crime turns to food fraud, industry should turn to serialisation for brand protection.
3. Laura Demasi explains ‘the rise of the real’ in the context of a digitalised society.
4. World Packaging Organisation president Pierre Pienaar shares ideas with speaker Amber Bonney.
5. Print21 publishing editor Patrick Howard greets delegates heading in to the forum.
6. Publisher Lindy Hughson wraps up the day following the industry leaders panel session with (from left) Andrew Macauley, Kellie Northwood, Geoff Selig and Brian Lowe.
7. The RollsPack team turned out in force.
8. Chris Carrero, Anne-Marie Mina and Claire Austin, of ETF, organiser of AUSPACK.