Page 15 - Packaging News Magazine Sep-Oct 2018
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such as ribbon, tape, labels, and wrapping paper, with low minimum print runs, whether 10 or 100.
After a brief tech talk on a new augmented reality (AR) tool for packaging from Bill Atta, head of product devel- opment and marketing at DreemAR, he joined Mark Daws, director of labels and packaging at Currie Group; Iain Blair, director of Birdstone Collective; and modera- tor Lindy Hughson, PKN and Print21 publisher, for a pan- el on PKN’s recent #RhinoDownUnder cover and associ- ated AR-activated social media campaign.
The panel discussed how this first of its kind cover – designed to illustrate the realms of creative possibility for printed packaging – saw 4000 versioned gatefold cov- ers produced using HP Mosaic, each with a pop-out rhi- no, embossed and foiled using Scodix, and sporting HP microtext for anti-copy and authentication and the HP Link secure mark for track and trace. The panel shared the myriad opportunities that variable data printing com- bined with high end finishing presented to brands.
JOURNEY INTO DIGITAL
Following a lunch where guests were able to see DreemAR’s augmented reality for themselves, the ses- sion on game-changing technology began with a panel hosted by Jake Nelson of PKN and Print21, featuring Ross Read of Read Labels and Packaging; Fred Soar of Soar Print; and Roger Kirwan of Kirwan Print Group speaking about their journeys into digital flexibles printing, made possible by new technology. Daniel Blau, solutions and partners manager at HP, then gave a five-minute tech talk on HP PackReady, before Joe Foster of Omniverse Foster Packaging Group gave a compre- hensive overview of new technologies and applications in the field of flexible packaging.


































































































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