Page 77 - Print 21 Magazine Sep-Oct 2018
P. 77

Print women gather
More than a hundred print industry leaders gathered in the heart of Sydney city for the penultimate session
in this year’s national Women in Print series.
Set in the Tea Room in
the magnificent Queen Victoria Building, the Women in Print 2018 breakfast session for NSW began with Mahlab Media founder Bobbi Mahlab and Blackwood general manager for marketing Melissa Hayes discussing how print continues to lead their modern businesses.
With more than 20 years’ experience in journalism and content marketing, Mahlab said despite the enormous digital disruption across media, the
evolution of her business still sees print media account for half of it.
“[Our clients] see print as the lifeblood of how they communicate with their members,” she said.
“It’s the changeability and visibility of print as an experience that we recognise print as important to the work we do.”
The discussion shifted from print, to women in industry, as Mahlab and Hayes expressed the importance of mentoring and encouraging women both within the workplace and in their personal lives.
“I firmly believe good women help good women, and good people help good people,” said Mahlab.
“If you want to achieve greatness, stop asking for permission,” says keynote speaker Amna Karra-Hassan.
With collaboration echoing as the core tenet of this event, the audience turned to keynote
Women in Print: nationwide tour
speaker Amna Karra-Hassan who inspired the crowd with
her vision, work ethic, and achievements in bringing women to the forefront both on the sports field and in industry.
In an articulate address, Karra-Hassan’s personal story in overcoming adversity was filled with humour and insight, and further demonstrated how her local women’s AFL team rose
to the elite, professional level
alongside the Greater Western Sydney Giants team.
Karra-Hassan sparked a number of empowering messages for the audience, leaving us with the standout idea that, “If you want to achieve greatness, stop asking for permission.”
The Women in Print series travelled around the country for two weeks, with events held in Perth, Adelaide, Brisbane, Melbourne and Sydney. 21
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