Page 25 - Adnews Magazine January 2022

traction. In a world-first, we sponsored the underarms of umpires so that their armpits became prime advertising real estate which was talked about around the world.”
Finalists:
Clemenger BBDO, ‘Losing Lena’, Code Like A Girl and Creatable. Clemenger BBDO Melbourne with PHD and OMD, ‘Let’s Melbourne Again’ Initiative, 7-Eleven, AAMI; ANZ; AFL; Australia Post; BMW; Bupa; Carlton Draught; City of Melbourne; Coles; Committee for Melbourne; Crown Melbourne; La Trobe University; McDonald’s; Myer; NAB; Officeworks; Origin Energy; PwC; Slack; Tennis Australia and Village Cinemas. Thinkerbell, ‘Climate Warriors’, NRMA Insurance.
Social Responsibility/Pro Bono Award
Winner: Clemenger BBDO Melbourne with PHD and OMD, ‘Let’s Melbourne Again’ initiative, 7-Eleven, AAMI; ANZ;
AFL; Australia Post; BMW; Bupa; Carlton Draught; City
of Melbourne; Coles; Committee for Melbourne; Crown Melbourne; La Trobe University; McDonald’s; Myer; NAB; Officeworks; Origin Energy; PwC; Slack; Tennis Australia and Village Cinemas.
Judges: “This initiative became part of the culture and community of Melbourne — a demonstration of businesses uniting together out of lockdown.”
Clemenger BBDO Melbourne: “’Let’s Melbourne Again’ was a collab- oration between Melbourne’s creative and business community. We harnessed the power and influence of Melbourne’s biggest brands, institutions and media owners to help bring a rallying cry to market. ‘Let’s Melbourne Again’ helped take a city on its knees and gave it new- found optimism, confidence and positivity.”
Finalists:
Clemenger BBDO, ‘Losing Lena’, Code Like A Girl and Creatable. Ogilvy Sydney, ‘No Home Address’, Whitelion.
The Monkeys part of Accenture Interactive, ‘When Will She Be Right?’, UN Women Australia.
Thinkerbell, ‘The Purple Hive Project’, Bega Foods.
Diversity Award Presented by TikTok for Business
Winner: Think HQ
Judges: “Truly ‘walking the talk’ of modern diversity. Think HQ’s strategic culture sets the gold standard.”
Top: ‘Swintopia’ via Initiative. Right: ‘Play NZ’ for Tourism New Zealand via TBWA\ Sydney. Opposite Page: HERO weaponises TikTok for Menulog. OMD’s ‘Playing to WIN!’ for McDonald’s.
Think HQ: “We’ve created a unique offering to deliver inclu- sive communications that reach everyone, regardless of cultural background or language spoken: Advertising campaigns that can be authentically localised into 58 languages, unique to each com- munity we’re engaging.” Finalists:
Clemenger BBDO, ‘Losing Lena’, Code Like A Girl and Creatable. Ogilvy Australia, ‘Changing the Face’
Judges recognition of extraor- dinary work towards inclusion and diversity.
HERO. “A great role model for the industry. They have put inclu- sion as a fundamental pillar of the organisation right from the top. It is one of their core values for the company. Every brief they get and the way they do business,
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