Page 27 - Adnews Magazine January 2022

GHO: “We structure our approach to people under one integrated program, ‘Grow with GHO’. The program was designed and run by staff in consultation with management.”
Finalists: Host/Havas, The Works.
Marketing Team of the Year Presented by Nova Entertainment
Winner: KFC Australia
Judges: “KFC are a small but prolific marketing team who are brave and aligned to their market: ‘Shut up and take your Marketing Team of the Year award!’”
Ogilvy Sydney: “One of the great hallmarks of the KFC Australia marketing team is their modesty. They didn’t even want to enter this award, but we — Ogilvy Sydney — insisted they do because we
Opposite page: ‘Let’s Melbourne Again’
via Clemenger BBDO Melbourne with PHD and OMD. Below: HERO brings Senior Constable Laurie Fox back to
life. ‘Pitvertising’ for Unilever via Clemenger BBDO. Bottom: Emerging Leader of the Year, Mandie van der Merwe of M&C Saatchi. Bottom left: Think HQ’s work on diversity.
thoroughly feel they deserve this recognition.”
Finalists: Primo Foods, Tourism Australia, Volkswagen Australia Marketing Team.
Media Trading Team
of the Year
Presented by Seven
Winner: OMD, Omni-channel Trading Team of the Year Judges: “It was hard to go past OMDs client roster and how much they have invested in the systems and processes to deliver positive outcomes for clients.”
OMD: “In the toughest 18 months in recent history, OMD’s trading team rose to the challenge to deliver for Australia’s biggest brands, including Coles, Telstra and McDonald’s.”
Finalists:
Avenue C, an all-star squad of investment and trading specialists.
GroupM, Programmatic Trading Team.
The AdNews Effectiveness Award Presented by Google Winner: The Monkeys part
of Accenture Interactive, How a NSW insurer became the “World’s Most Effective Financial Services Brand”, NRMA Insurance
Judges: “For a well-established brand in a competitive category to reinvent itself — and achieve such outstanding results through a brand campaign — is testament to the strategic strength of the team.”
This highly emotive creative work, the ‘HELP’ positioning, defied a once-in-a-century pandemic, helped lead NRMA Insurance to be crowned the world’s most effective financial services brand. Finalists:
HERO, Menulog slays the food delivery giant, Menulog.
The Monkeys part of Accenture Interactive, How liberating Aussies from beer sent Canadian Club sales “gang- busters”, Beam Suntory.
The Monkeys part of Accenture Interactive, How smashing bor- der walls smashed records for Lamb, Meat & Livestock Australia.
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