Page 26 - Adnews Magazine January 2022

Agency of the Year
they consider inclusion. They put business, revenue and the cost of potentially losing work on the line for reflecting inclusivity. A great message, and much more of an internal impact. This agency is walking the talk. Putting prof- itability on the line.”
OMD Australia. “The thing that really stood out are their Indigenous inclusion focus. OMD are the only agency in Australia with a ‘Stage 2 RAP’, this is a huge step forward and is an example to other agencies. Commitment and movement, setting a standard within the industry.”
The Game
Changer Award
Presented by Twitch Winner: HERO, Senior Constable Laurie Fox, Victorian Police
Judges: “The level of bravery, emo- tion and courage shown in tackling this incredibly sensitive topic brought the judges to tears.”
Senior Constable Laurie Fox took his own life on New Year’s Eve, 2012. HERO brought him back, with Deep Fake Technology. A message from beyond the grave, sent directly to every officer in Victoria Police, to encourage them to seek anonymous support from trained counsellors at the newly launched Bluespace website. Finalists:
Clemenger BBDO, ‘Losing Lena’, Code Like A Girl and Creatable. Clemenger BBDO, ‘Pitvertising’, Unilever.
Ogilvy Sydney, ‘No Home Address’, Whitelion. Thinkerbell, ‘The Purple Hive Project’, Bega Foods.
Emerging Leader
of the Year
Winner: Mandie van der Merwe, M&C Saatchi
Judges: “A fierce submission at a time when public conversation acknowledges the challenges of women in creative departments. Mandie’s work and legacy will create a pathway for junior female creatives to nominate and see themselves as future emerg- ing leaders.”
Mandie van der Merwe: “Ideas. Ideas. Ideas. Craft. Craft. Craft.
This is the mantra that has served me for over 17 years on three conti- nents to create effective integrated campaigns. I have a passion for art direction (and I don’t think I could ever really get off the tools), and I find it thoroughly invigorating to mentor younger teams and guide them through the creative process. I feel lucky to have found this career.” Highly Commended: Jenni Hayward, MOOD
Finalists: Adam Steward, Havas Media; Hannah Jones, Sparro; Jonelle Lawrence, Clear Hayes Consulting; Minsun Collier, MediaCom.
Employer of the Year (Headcount over 75)
Winner: DDB Group Australia
Judges: “DDB was an absolute standout in the depth, diversity, innovation and heart of its programs as an employer.”
DDB: “The Home of the Talented and Nice. We’re talented and nice — that’s our threshold and promise. It’s an old promise, introduced by DDB’s founding father Bill Bernbach. And it remains our north star — attracting talent, keeping them here, and enticing them back if they try something else (take Fran Clayton, our chief strategy officer and one of seven returned employees).”
Finalists: BMF, Initiative, Ogilvy Australia, OMD Australia.
Employer of the Year (Headcount under 75)
Winner: GHO Sydney
Judges: “ ... loved their focus on diversity and inclusion and what stood them apart was they built a dashboard allowing them to check in with their staff in real time. To have that tool as part of your decision making is great. Judges also loved they had five strategic pillars on how they are structuring their employee wellbeing and development which is they thought was very impressive and forward thinking.”
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F O U N D E R S
LET’S GET READY TO WALK THE BLUESTONES AGAIN LET’S CURSE PUNT ROAD
LET’S RIDE THE FRANKSTON LINE
LET’S DODGE SWOOPING MAGGIES
LET’S CROSS THE INGLORIOUS RIVER
LET’S GET READY TO CHUCK HOOK TURNS IN THE RAIN LET’S ORDER OBNOXIOUS COFFEES
LET’S QUEUE FOR DIMMYS
LET’S AVOID OUTBOUND ON THE TULLA
LET’S WEAR THE BLACKEST BLACK
LET’S GERTRUDE, LET’S BAY, LET’S BURKE, LET’S HODDLE LET’S MELBOURNE AGAIN
S U P P O R T E R S
AN INITIATIVE TO REINVIGORATE MELBOURNE, FROM THOSE WHO LOVE THIS CITY