Page 26 - Packaging News Magazine July-August 2018

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SNACK PACKAGING
On-the-go heroes
The snacks sector is seeing a proliferation of new products, with companies helping their brands move from the shelf to the lunchbox through pack innovation. We round up five of the latest snack food launches tapping into recent trends in health, wellness, and convenience.
2SOLO SNACKING
Snacking tends to be a solitary experience, and younger generations snack even more. Offering single-serve
options (especially ones that intersect with an increased interest in healthy choices) are on the climb. Pic’s Peanut Butter Slugs have been designed for this purpose, with one small 30g serve of smooth, lightly salted peanut butter packed into a flexible tube. It can be consumed on its own, or used with other snacks such as chopped fruit and vegetables. Slugs are available singularly or in packs of six. The six packs used to come with a red bulldog clip that let consumers reseal the slug for enjoying later, but Pic’s removed it when consumers said the whole slug was consumed in 99 per cent of cases.
1LUNCH LABELS
Lunchbox nutrition has become increasingly important to manufacturers seeking to tap into the health and wellness trend.
After launching Messy Monkeys wholegrain bites, Freedom Foods was recognised as a finalist in the children’s nutrition range at the recent World Food Innovation Awards, and the company has now launched its own light-to-eat popcorn range.
The popcorn is packed in a foil laminate pouch printed by Perfection Packaging (see p 29), with graphics designed by Creative Platform. The pouches are sold as a 10-pack, with two flavour variants – Lightly Salted and Lightly Sweet and Salty. The gluten- and nut-free snacks are school-safe, and designed to be eaten on-the-go.
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3FUN WITH BRANDING
Tie-ins are nothing new, with brands often capitalising on the latest blockbuster action or comic-book movie by featuring heroes on bags, boxes and jars. But these days, packs
are tying the pack promo and the product together. For example, PepsiCo recently launched a new Doritos flavour, matched with striking packaging designed to promotes the new Jurassic World Fallen Kingdom movie. Designed by Periscope and
printed by Kirks, the packs reference the Universal Studios
release, along with the lava-coloured, Chargrilled Steak-
flavoured chips inside. An on-pack promotion across all Doritos
flavours also gave consumers the chance to win a trip to Hawaii as well as
$500 daily cash card prizes.
July-August 2018