Page 27 - Packaging News Magazine July-August 2018

July-August 2018
www.packagingnews.com.au
SNACK PACKAGING
27
4 CONVENIENCE CUTS THROUGH
Following the successful launch of its Nutri-Grain To Go bars, Kellogg saw a gap for a squeeze-pouch on-the-go breakfast product that delivered on taste, and asked design agency Jam & Co to perfect the packaging look.
The new pack clearly communicates Nutri-Grain To Go Protein Squeezers’ key point of difference ‘feel fuller with protein’ via strong shelf appeal and presence, while the graphic design highlights taste appeal by showcasing the product ingredients across the flavour variants. The prominence of the Nutri-Grain logo makes for easy navigation and reassurance for mum. The patterned background links to the original brand, but has been contemporised.
5 MULTI-PART MUNCHIES
A number of snack manufacturers are now showcasing packages with multiple components, separating the ingredients until the consumer is ready to mix. Chobani’s Flip
range, launched last year, is a good example of this, with Chobani Greek Yogurt on one side, and dry mix-in ingredients on the other. The packaging was designed and produced by South Australian company PakPot, and Chobani Australia worked with the plastics moulding specialist from the outset of the project. A thermally processed tub evolved into designing a twin chambered package with live hinge that utilised the injection moulding process in conjunction with the in-mould labelling process.