Page 19 - Australasian Paint & Panel Jul-Aug 2020

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FIX AUTO SUNSHINE AND NORTHERN BEACHES FULLY BRANDED
FIX AUTO AUSTRALIA HAS SEEN TWO OF ITS NEWEST FRANCHISEES FULLY REBRAND AND OPEN FOR BUSINESS AGAIN, ALL WHILE NAVIGATING THE CHALLENGES OF COVID19.
shop and reconfigured the space to put the customer first and make their experi- ence with us a truly enjoyable one. Eve- ryone loves the new look, from custom- ers to staff, it is just another example of how joining the network has revitalised our business”.
In NSW the most recent franchisee to join the network Fix Auto Northern Beaches’ Jason Walsh said: “We have al- ways delivered fantastic service here, but have revelled in the opportunity to up- grade and rebrand our location to create the visual impact that reflects the profes- sionalism and customer care we deliver daily. The feedback from customers is al- ready very positive, we are really happy with the transformation overall”.
Stuart Faid, Head of Fix Network Aus- tralia said “ The rebranding of a location is the first big change we undertake with our franchise partners. It is an opportuni- ty for them to reinvent themselves under our banner. They get to take a fresh look at how they use their site, how they handle customers and process work efficiently, make changes if needed, with our support and guidance along the way. Without a doubt it is an invigorating experience for all involved and it is a real joy to see the passion to do great things return to a site once it is rebranded and ready to open its doors under its new identity”.
FIX AUTO SUNSHINE, MELBOURNE AND
Fix Auto Northern Beaches located in Cromer, NSW, have both undertaken sig- nificant rebranding programmes whilse aligning with the brand requirements of the world’s largest independent repair network.
Both location upgrades included exten- sive works to both the interior and exte- rior of the shops with special attention paid to customer waiting areas to ensure customers are comfortable and have all the required amenities on site to ensure their experience is an exceptional one. A dedicated waiting area, refreshments and access to WIFI are all available to cus- tomers. Allocated customer parking for
and dedicated vehicle appraisal spaces are also on site and aim to make the ex- perience of dropping off and picking up vehicles effortless and safe.
Commenting on the rebrand of their fa- cility in Sunshine, John Gebing said: “We have always had great road presence with our location and have held this prominent position for 54 years. Being able to transform our business with such a striking brand identity has been an ex- citing experience for us. You can imagine after 54 years in one place; people notice when you make a change of this scale. We have also taken the opportunity to re- think the flow of customers through our
ABOVE: Striking rebrand at Fix Auto Sunshine.
LEFT: Jason Walsh
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