Page 23 - Australasian Paint & Panel magazine July-August 2022

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Alex Pirouz is the CEO and founder of linkfluencer. A company on a mission to help people reach the upper echelon of LinkedIn. Since 2013 their revolutionary 4 step system has helped generate over $225M across 35 countries and 65 industries. To learn more visit: www.linkfluencer.com
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But it will not stay like this for- ever, as more and more people start to use it, its effectiveness will wear down. Just look at Instagram and Facebook for example A few years back every time you would put up a post, organic reach was amazing. Now, for the most part on Facebook, you have to pay to play.
With that said, the big question is: re- gardless of its effectiveness for generat- ing B2B leads, should you be using it to grow your collision repair business? Well let’s break it down shall we.
Ultimately, to generate new business, I am assuming you're looking to connect with insurance, rental car and fleet com- panies to help open up more corporate accounts and become a preferred vendor.
I did a quick search and noticed that throughout Australia there are cur- rently 2,525 fleet managers you could connect with. That was just one title I
It is one thing to generate customers one on one, it’s
a whole new ball game when you land a few big fish who end up sending you work in droves.”
searched for. When you add in all the other possible titles, the opportunities are truly endless.
Now let’s just say out of the thou- sands of contacts on LinkedIn you only managed to build key relationships with ten rental assessors or fleet man- agers. When you add up the lifetime dollar value of what you would gener- ate from each of those relationships you can quickly see just how powerful LinkedIn can be in helping accelerate the growth of your business.
It is one thing to generate customers one on one, it’s a whole new ball game when you land a few big fish who end up send- ing you work in droves. When this hap-
pens, the problem is no longer whether you have enough work, it is how you are going to handle all the work coming in.
In my next article, in it I am going to break down our proven and award win- ning four step system for running a suc- cessful LinkedIn marketing campaign.