Page 24 - Australasian Paint & Panel magazine July-August 2022

Business Matters
24
PAINT&PANEL JULY / AUGUST 2022
RECRUITMENT STRATEGIES
BEN FEWTRELL FROM MAXMYPROFIT SUGGESTS RECRUITMENT STRATEGIES TO HELP YOU ATTRACT NEW STAFF IN 2022 AND BEYOND.
I
yourself up for success.
This article gives you 19 recruit-
ment strategies with examples that you can use in your collision repair business to attract new talent.
CAREERS WEBSITE PAGE
A potential team member will be look- ing at your business to determine whether what you have on offer is go- ing to be a good fit for them. A careers page is also a good way to be continu- ally recruiting. On your careers page, you want to put your best foot forward, make sure that you include some infor- mation as to why your workshop is an amazing place to work. Make a list of all the benefits of working within your company. Include a form so potential team members can submit their infor- mation if they want to find out more about joining your team.
GATHER TESTIMONIALS
This is a great exercise not only to help you market new positions but also to get much-needed feedback from your cur-
rent team. Testimonials can be used on a careers page on your website, as part of your job advertisement or listed in your LinkedIn business page profile. These testimonials can be written but are far more powerful via a video. It is very easy to do with your smartphone, and this looks more authentic than a highly produced pro- fessional video. Testimonials are also very helpful when you are interviewing team members, you can send out rel- evant testimonials to potential
recruits.
Potential employ- ees will want to know if your com- pany shares similar values to them, or values that can get them inspired and ex-
N 2022 WE SEE MANY
SOCIAL MEDIA MATTERS
Prospective team members are likely to be checking out your company on social media. Make sure your personal Linked- In profile, LinkedIn business and Face- book business pages are up-to-date. It is also a good idea to share team spotlights each week on your social media chan- nels, and celebrate any team wins whether it be birthdays, anniversaries or a job well done. This type of content is often overlooked on social media. This helps with attracting new talent to your business, but your customers will also love to see these posts as well.
collision repairers struggle to attract new team mem- bers. To be successful at at- tracting new talent into your busi- ness you must see recruitment as a marketing strategy. Potential em- ployees are going to be weighing up the pros and cons of switching em- ployers, it's important that you set
CORE VALUES