Page 39 - Australaasian Paint & Panel Jan-Feb 2022

C M Y CM MY CY CMY K
This is achieved by getting clear
on the right keywords for your business. For example, if you are in
the norwest region of Sydney, you will want your website to rank for ‘smash repairer norwest’.
Once you are clear on the keywords for your business, implement SEO tac- tics like: making sure you use this keyword on your website, use it in so- cial media posts, hashtags and on your Google My Business profile.
4USE SOCIAL MEDIA TO
SPREAD YOUR MESSAGE.
Collision repairers, as well as all other industries, are using Facebook, Twitter and Instagram to reach people previ- ously unreachable. Social media is not just pretty pictures, it is about creating awareness and establishing a dialogue between your company and prospec- tive customers.
When it comes to social media engage-
Customers need
to be able to engage
with your business via smartphones.”
5
WEBSITE DESIGN
When it comes to smash repairers looking to future-proof themselves with digital market- ing, nothing is more important than the right website design. It is the first thing that cus- tomers see when they land on your page, you have just seconds to capture their attention and build trust in order for them to become customers. A few too many glitches and pix- ellated photos could be the difference be- tween a new customer and a lost one.
This is an easy fix though. Simply up-
load a few more photos, or update the
settings in your backend system. That’s
WWW.PAINTANDPANEL.COM.AU
If you are looking to future-proof your business, creating a digital mar- keting strategy, with a strong web pres- ence and up-to-date engaging social media content, is the way to go.
Digital marketing might seem like a daunting task before you begin, but once you get going you will realise it is not just simple and streamlined, but can be really enjoyable.
A robust digital marketing strategy means a stronger relationship with cus- tomers, a stronger presence with work providors and a more future-facing company in what is already an incredi- bly busy industry.
Grow your business with digital marketing. DigiTLC partners with you to increase traffic, leads and customers. Contact: Stacie Chalmers staciechalmers@digitlc.com.au
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ment, you have got to be in it to win it.
a small job with big results.
THINK ABOUT YOUR
COLLISION REPAIR
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