Page 38 - Australaasian Paint & Panel Jan-Feb 2022

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Business Matters
PAINT&PANEL JANUARY / FEBRUARY 2022
5TIPS TO FUTURE-PROOF
THE FAST PACE OF THIS INDUSTRY MEANS REPAIRERS MUST ALWAYS STAY AHEAD OF THE CURVE. SO, HOW CAN YOU MAKE SURE YOU ALWAYS COME OUT FIRST? STACY CHALMERS FROM DIGITLC POINT THE WAY.
a new playing field for all T types of businesses, it means collision repairers have the opportunity to reach customers pre-
viously inaccessible.
Digital marketing is not just an op-
tion for collision repairers, it is a must. In today's market, customer acquisi- tion costs are going up and margins are going down. Ours is a competitive field and you need to do everything you can to stand out from the crowd.
While it may seem daunting at first, devising and implementing a digital marketing strategy can be carried out in just a few simple steps. It’s a lot easier than repairer a car.
HE DIGITAL AGE HAS CREATED
take when beginning your digital mar- keting journey as a collision repairer.
1
Here are some ideas: do you need more people in your local area to know about your business? Do you need to get more traffic to your website? Do you need to generate more reviews on Google or Facebook? Do you need to improve your presence and engage- ment on social media?
2
When a prang, or a more serious acci-
dent, takes place, the parties involved will be using their smartphones to look up the closest, most reliable repairer. Ve- hicle owners are now searching for re- pairers almost exclusively on their mo- bile devices and the reality is you will miss out on potential customers if your company’s website cannot be viewed. Customers need to be able to engage with your business via smartphones.
3
What is SEO? SEO is short for Search Engine Optimisation. It is the process of getting traffic to your website by having it rank higher on Google than your competitors.
These are the five steps you should
GET CLEAR ON YOUR
MARKETING GOALS
MAKE SURE YOUR WEBSITE
IS MOBILE-FRIENDLY
OPTIMISE YOUR WEBSITE’S
CONTENT FOR SEO