Page 10 - Packaging News Jan-Feb 2020

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INDUSTRY INSIGHT
Industry’s 2020 vision
A new decade has dawned, and with it a new era in packaging technology.
Alex Kelly from Matthews Australasia takes an in-depth look ahead at the next 10 years in packaging, with a panel of experts offering their predictions of what the future holds for Australian manufacturers and suppliers.
o discover what lies in store for packaging in the 2020s, Kelly spoke to a panel comprising James Magee, CEO of Opera- tions Feedback Systems (OFS); Andrew Steele, account direc- tor at GS1 Australia, and other
GS1 industry specialists; Professor Pierre Pienaar, president of the World Packaging Organisation (WPO) and owner of PackTech Solu- tions; Dr Angeline Achariya, execu- tive director, Innovation and Growth of Simplot Australia; and Mark Dingley, CEO of Matthews Austral- asia and chairman of APPMA.
GET READY FOR THESE BIG
CHANGES IN THE 2020S
The panel weighed in on what changes they expect manufacturers and suppli- ers will need to prepare for in the com- ing decade. Here are their 2020 predic- tions for Australian manufacturers:
Automate to reduce risk: “Supply chain automation will continue to become a key component of business trans- formation for large and small manu- facturers to assist in reducing risk created by continually increasing costs, which are out of the control of the manufacturers – particularly utilities costs. This may even extend
to the need to look for more offshore component manufacture. Progressive manufacturers will look at ways to offset utilities costs through govern- ment subsidies and the implementa- tion of alternative energy sources like solar or wind on premises.” – Andrew Steele & GS1 team
Digitalisation and globalisation: “E- commerce is driving packaging trends. The way we buy products in-store versus online is completely different, yet Australian manufac- turers are not yet designing packag- ing for e-commerce. If this doesn’t change, we’ll fall behind. You only need to look at Japan for brilliant
examples of packaging design for the digital world.
“Digitalisation and globalisation go hand in hand. Whatever goes on- line, we have access to immediately, no matter where it is in the world. Think about the likes of [online marketplace] Alibaba. There’s no doubt that this business model will grow in the next decade, and manu- facturers need to be ready for it.” – Pierre Pienaar
Environmental change: “One of the big changes Australian manufacturers will face is the impact of the nexus of land, water and energy, which is already resulting in major challeng- es as we look to get more from less with our Earth’s resources. Remem- ber, currently there is no Planet B.” – Angeline Achariya
Food on-demand. “Within the food in- dustry I think we are seeing a struc- tural shift in the demand side with trends toward food delivery services and ready meals. Brands need to find ways to turn these megatrends into opportunities or risk losing market share in the 2020s.” – Mark Dingley
www.packagingnews.com.au
January-February 2020
In the next 10 years, operational experts will be in high demand – a sought-after vocation – and their impact on the business will be recognised and rewarded.” – James Magee, OFS