Page 11 - Packaging News Jan-Feb 2020

January-February 2020
www.packagingnews.com.au
INDUSTRY INSIGHT
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1300 263 464
www.matthews.com.au
One of the big changes Australian manufacturers will face is the impact of the nexus of land, water and energy, which is already resulting in major challenges as we look to get more from less with our Earth’s resources.”
– Angeline Achariya, Simplot
and university yearning for a career in manufacturing?
2) How many Australian manufac- turers have an ageing workforce in their factories? The answer to these two questions points to the single biggest challenge I see facing the manufacturing industry over the next decade. Manufacturing opera- tions is not a desirable career choice, and many of the experts that have kept our factories running over the past 50 years are reaching retire- ment age.” – James Magee
Counterfeit packaging: “There’s so much copying going on, and the amount of money we’re spending on anti-counterfeit packaging is unbe- lievable. It’s estimated at around $1 trillion, but nobody really knows how much. The problem is that more people are getting on the counterfeit bandwagon, so the problem is only going to grow. Manufacturers and packaging companies need to focus on development in this area.” – Pierre Pienaar
Product innovation aligned to global trends and legislative requirements: “A key challenge and opportunity will be to respond to consumer needs and trends through new products or ser- vices. The historical two-year new product development pipeline will shrink as consumers and retailers demand more immediate responses.
“Small to medium businesses will be best positioned to respond to market trends with nimble, flat management structures enabling priority decision-making processes
Better use of data: “We will see a bet- ter use of master data and big data, and a more prominent role for data scientists as manufacturers contin- ue to improve supply chain efficien- cy from farm to consumer, and seek to produce more efficiently; sell more effectively; tailor marketing solutions to micro markets; run more targeted campaigns; maxi- mise shelf life; and reduce waste. Another big challenge will be mak- ing sense of multiple data points and then using this to make insight- ful decisions.” – Andrew Steele
“While there was a lot of talk about data being king in the previous de- cade, the 2020s will be a time when this truly translates into revenue. With the rise of 2D data-embedded codes in packaging and 5G becom- ing mainstream, we will see the rise of the truly connected consumer.” – Mark Dingley
Tell your story: “As Gen Z enters the workforce, trends such as the circu- lar economy, sustainable/reusable
packaging, and veganism will con- tinue to become mainstream. Com- bined with the connected consumer, these will become a significant threat for brands who don’t adopt new technologies in order to tell an authentic story.” – Mark Dingley
The greatest change is change itself:
“Navigating high-velocity change and ambiguity in a rapidly changing world; balancing the need for mass manufactured with bespoke and dif- ferentiated offers for consumers and retailers; and IoT and its opportuni- ties are all challenges for a more transparent supply chain.”
– Angeline Achariya
TOP CHALLENGES FACING MANU- FACTURERS IN THE 2020S
What challenges will manufacturers and suppliers face in the new decade? Here’s what the panel said:
Shrinking workforce: “Consider these two questions: 1) How many young people in your circle, family, and wider network are leaving school