Page 38 - Packaging News Jan-Feb 2020
P. 38

38
The AIPIA congress in November last year drew 350 delegates and saw 30 companies display new smart packaging technology.
S
ACTIVE & INTELLIGENT PACKAGING
Packaging smarts
In collaboration with the Active & Intelligent Packaging Industry Association, PKN brings you this round-up of some of the latest smart packaging technology from around the globe.
The winners, Hyve Connect, Recy- cl3r and ST Microelectronics, will meet with senior Coca-Cola execu- tives to take their ideas further.
One of the important events run- ning during the Congress was the fi- nal conference for the Nanopack project, of which AIPIA has been a partner. The three-year, EU Horizon 2020-funded project has successful- ly developed a new flexible packag- ing material, incorporating nano- technology and using essential oils, which is proven to offer greatly ex- tended shelf life to a whole range of products, such as some fresh pro- duce, bakery items, and cheese. The project also demanded the film could be manufactured commercial- ly and not just at lab scale, and again this has been achieved.
SECURITY PRINTING INNOVATION
In other smart packaging news, Info- Mark has developed a new code that it says can replace QR coding. The four-digit alphanumeric code begin- ning with an asterisk has more than nine million possible combinations, says Robert C. Ross, CEO of Info- Mark, and will allow users to quick- ly access audio, video, PDF and any other digital formats from desktops, phones, and tablets.
“For years the failure to efficiently connect print to the digital world has concerned everyone that makes a living in the printing and sign mar- kets. We believe we have finally
www.packagingnews.com.au
January-February 2020
MART packaging has surely hit its straps, with digital technol- ogy advances ushering in a new age of possibility for con- nected packaging. This was ev- ident at the recent AIPIA Con- gress held in the Netherlands
in November, which attracted 350 delegates to hear from 60 speakers and see 30 companies demonstrating new technologies in this space.
Among the highlights on the main stage were two Brand Challenges.
BELOW: YPB’s MicroMotif technology is invisible to the human eye and readable via an unmodified smartphone.
The first, by Abbott Laboratories, saw eleven companies pitch their ideas for ‘connected health packag- ing to offer trust, credibility and dig- ital sustainability to build long term value in a cost effective way’. This challenge was won by Systech, with Arylla and Constantia Flexibles as runners up. The winner will contin- ue its conversation with Abbott to develop a solution for the company. Systech, which was recently ac- quired by Markem-Imaje parent Dover Group, is represented in Aus- tralia by Foodmach (see box, p40).
Next up was Coca-Cola who chal- lenged nine companies to help with its aim to recycle a bottle or can for every one sold by 2030. The compa- ny is deeply involved with a Deposit Return Scheme (DRS), but sees cer- tain disadvantages in terms of costs of implementation and functioning of a DRS.
The challenge that Coca-Cola pro- posed was ‘how smart packaging can contribute to address these dis- advantages while improving con- sumer convenience to recycle and engaging consumers in the process’.


































































































   36   37   38   39   40