Page 40 - Packaging News Jan-Feb 2020
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ACTIVE & INTELLIGENT PACKAGING
BRAND PROTECTION SPECIALIST SYSTECH JOINS MARKEM-IMAJE
choose aluminium as their sustain- able packaging choice,” says Neale.
RyPax recently launched TecPax – an innovative new solution to revo- lutionise the possibilities of sustain- able packaging, it says. The benefits of include improved packaging effi- ciency and optimised consumer en- gagement experiences, according to the company. At the AIPIA Con- gress, a number of prototypes were shown in conjunction with E Ink, for pharmaceutical applications. E Ink's ePaper is a digital display that can show critical information on the product in both text and graphics.
An example of TecPax technology is the integration of a digital display on recyclable and refillable molded fi- bre packaging. Another example is the incorporation of chatbot technol- ogy into moulded fibre packaging. This clever, adaptable chatbot can provide instructions and guidance for consumers on how to use the product.
“In both these examples, the intro- duction of TecPax has reduced the need for a printed manual,” said Al- vin Lim, CEO of RyPax. “The result is a greener approach to packaging, reduced costs as well as an improved consumer experience.”
FY Gan, executive VP of business center at E Ink says, “Instead of printing out all pages of pharmaceu- tical booklets in every language, we can reduce paper waste by display- ing and ‘reprinting’ market-relevant or personalised content in one single ePaper display. This is a game chang- er for not only the pharmaceutical industry, but for a wide range of smart packaging applications.”
ABOVE: E Ink’s ePaper is a digital display that can show critical information on the product in both text and graphics.
RIGHT: Smartphone enabled packaging activations will see increased uptake by brands.
ELECTRONIC ENGAGEMENT
ePaper displays can enhance user satisfaction, according to E Ink, which has developed a flexible bat- tery-less smart label powered entire- ly by NFC or UHF. Once the image on the label is switched, says E Ink, its ePaper display will continue to show information with no further output needed.
This combination of ePaper and RFID in one platform will allow smart labels to streamline updating product information, inventory management, and logistics, accord- ing to E Ink; it also promotes custom- er engagement – for example, phar- maceutical packaging could record the time medication is taken.
Finally, it’s no Jedi mind trick – Coca-Cola Singapore released a limited edition run of Star Wars- themed bottles with lightsabers that illuminate via organic LED (OLED) technology.
A total of 8000 promotional bot- tles of No Sugar Coca-Cola were produced as part of the tie-in for the Star Wars Episode IX: The Rise of Skywalker film, with two de- signs: one featuring hero Rey wielding her blue lightsaber, and the other featuring villain Kylo Ren with his red lightsaber.
The flexible OLEDs embedded in the labels were powered by batter- ies with a total of 40 minutes of charge, and were produced by Ber- lin-based startup Inuru, which says it produces sustainable OLEDs that can be printed at high volume and low cost for smart packaging appli- cations. ■
www.packagingnews.com.au
January-February 2020
Systech will become part of Markem- Imaje after being acquired by M-I parent company Dover, and will bring a range of products including its Brand Protection Suite into M-I’s portfolio.
The acquisition of Systech will help Markem-Imaje meet brand owners’ demands for brand protection and supply chain visibility solutions, as well as consumer demands for safety, security and authenticity, according to Vincent Vanderpoel, president and CEO of Markem-Imaje.
Ara Ohanian, CEO of Systech, added that Markem-Imaje’s global reach would help scale up Systech’s product offering and global network.
“The combination of product serialisation, traceability, digital authentication, and connectivity that Systech provides is unmatched in the market. Joining Markem-Imaje will enhance R&D, innovation and global scale, to better serve Systech’s and Markem-Imaje’s customers world- wide,” said Ohanian.
Foodmach is the exclusive Australian distribution and integra- tion partner of Systech, and Phil Biggs, GM Product Traceability Solutions at Foodmach, has hailed the move as good news for its customers.
“We are delighted to be partners in Australia of both Markem-Imaje and Systech. This acquisition of Systech by Dover is exciting news for our Australian customers in search of globally supported and world class traceability and anti- counterfeit solutions.
“Our Australian software team recently undertook extensive Systech training, in readiness for several implementations scheduled for early this year. Our partnership with Markem-Imaje and Systech is proving to be a real winner,” he said.
The deal is expected to close in the first quarter of this year.


































































































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