Page 39 - Packaging News Jan-Feb 2020

January-February 2020
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ACTIVE & INTELLIGENT PACKAGING
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created the solution, giving print newfound relevance,” says Ross.
Meanwhile, Label Says has creat- ed an edible code that can be printed with non-toxic ink directly onto food products. Peter Woods, the in- ventor of the code, says it will help reduce packaging waste.
“The way we buy our food will drastically change in the coming years. Climate change, as well as the demand from customers, is driving supermarkets and other food providers to drastically reduce their packaging.
“The application we have devel- oped enables customers to get rele- vant information without the need for excessive packing. Ultimately it is better for the customer, the food sup- plier, and our planet,” says Woods.
A partnership between product authentication and consumer en- gagement solutions provider YPB Group, and Thai printer OPP Gra- vure, will see the two companies trial a high-security smartphone- readable shrinkwrap using YPB’s MotifMicro technology. According to John Houston, CEO YPB, the trial
follows a successful partnership with Chinese security label produc- er PanPass.
“This second partnership so soon after MotifMicro’s successful achievement of high functionality under ‘real world’ conditions re- flects its uniqueness and commer- cial potential. It also strengthens our route to market in Thailand and SE Asia with a capable, innovative, and widelyrespectedpartner,”hesays.
MotifMicro, according to YPB, is the first smartphone readable authentication technology. It’s invis- ible to the human eye, and readable via an unmodified smartphone. Objects, including curved objects like flexible packaging, can be scanned with a simple user inter- face. It can be applied via offset, gra- vure or flexo on high speed manu- facturing lines. It can be incorporated into PVC and PET substrates and made into shrinkwrap.
SMART AND SUSTAINABLE
Displayed at BrauBeviale last year, Ball Corporation has unveiled its thermochromic can range with a
ABOVE: Coca-Cola Singapore released a limited edition run of Star Wars- themed bottles with lightsabers that illuminate via organic LED (OLED) technology.
new two-stage process that it says enables customers to engage con- sumers at purchase, when the can is cooled, and at consumption.
According to Ana Neale, director, marketing and strategic planning, Ball Beverage Packaging Europe, this new technology allows brand owners to connect with customers without compromising the recy- clability of aluminium cans.
“Applying these stunning effects to the can’s 360-degree canvas is a win for the beverage business which will encourage more brands to
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