Page 1 - CANNABIS NEWS FLORIDA DECEMBER 2019

SPOTLIGHT: ARFINN LEARNING
Exec. Chef Camilo SOLUTIONS:
Cuartas Arfinn Learning
Executive Director for Solutions Adds New
Functionalities to
Sunshine NORML
Cannabis Platform
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December 2019

2019 Cannabis Business Award’s Publication of the Year

One Plant: Cultivating Cannabis

for Better Patient Outcomes

BY DANIEL CASCIATO

Cannabis has always been in Brady Cobb’s blood.
From 1977 to 1983, his father, Bill Cobb imported
about $200 million worth of marijuana into the
United States for Colombia’s Medellin cartel. This led
to a sentence of 20 years in prison. Ironically,
cannabis also provided his father with relief from his Jon Fedele
Steven and David Perez battle with bone cancer which ultimately ended his
life in 2010.
“My dad did it his way by violating the law and I
Quality Analytical have been active working to change the law,” says PūrWell:
Brady, a Fort Lauderdale-based lawyer, lobbyist, and
Cannabis Testing: the CEO of One Plant Florida (formerly 3 Boys Farm, A Medically
LLC, a vertically integrated and licensed, cultivator, Brady Cobb
A Family Legacy processor, and dispenser of high quality medical Focused Hemp
cannabis. “I’m in this industry because I believe in it and want to change people’s
lives for the better.” CBD Company
BY BARBARA R. FALLON Brady also had his own relationship with cannabis for a long time.
“It provided me with stress relief along with a sense of calm,” he says. “It also
For many All in the Family conjures up helped foster my creativity. “Anyone who knows me, knows that I think outside of BY DANIEL CASCIATO
the iconic TV show from the 70’s … but the box. I’m a bit of a disruptor and when people are going left, I turn right. It’s cer-
to the Perez family, it means Americanna tainly helped me in that journey.” As a medically focused hemp CBD com-
Laboratories, a family operated business Today, the younger Cobb is helping to shape legislation at the U.S. federal level, pany, PūrWell provides all-natural hemp
that strives to translate a 30-year legacy including the 2018 Farm Bill that declassified hemp as a controlled substance. He oil products that promote general health
of expertise into bringing good science Continued on page 38 and wellness. Its proprietary custom for-
to the cannabis testing industry to mulations are designed specifically for the
ensure the safety of products to con- healthcare marketplace.
sumers. GrowHealthy Undergoing Aggressive PūrWell’s executive team has been in the
Americanna Laboratories is a pharma- healthcare industry for 25 years. Its sister
ceutical grade laboratory performing company, VirtuOx, is the largest in-home
advanced analytical testing on all hemp Expansion to Meet Market Demand respiratory and sleep diagnostics company
and CBD products using leading edge in the nation, testing over 30,000 patients
instrumentation for greater accuracy and each month. Two years ago, the company
faster turnaround times, based in BY VANESSA ORR was approached by experts in the hemp
Jacksonville, Florida. industry who were interested in collabo-
Brothers Steven Perez, CEO, David When GrowHealthy was awarded a rating on a custom formulation for sleep.
Perez, COO, and their father Rolando Medical Marijuana Treatment Center “We surveyed hundreds of physicians in
Perez, Chief Scientific Officer, formed license in 2016, the Florida medical our network and every one of them told us
Americanna Laboratories in 2018 as a cannabis industry was still in its infancy. that their patients ask them about CBD
division of ADPEN Laboratories. Their Today, the state ranks second in the practically daily,” says Jon Fedele, Chief
mother, Maria Julia, who passed in 2017, nation for industry growth, with more Executive Officer of PūrWell. “Many of
was an original founder of ADPEN Labs than 600 new people signing up each day. them also expressed interest in promoting
and remains the inspiration for As a result, GrowHealthy, which was or selling CBD but didn’t have a trusted
Americanna’s efforts to help advance the acquired by iAnthus Capital Management company to help them. The lightbulb went
science of cannabis for cancer patients in 2018, is expanding its cultivation facil- on and we got to work.”
who need it for relief. The Perez Family ities, delivery services and product lines Given its 25 plus years of experience in
partnered with Greg Stringfellow, M.D., to meet the need. “Our company mission healthcare, Fedele says that they knew that
Chief Medical Officer and Brian DiTore, is to help customers live their best lives, they weren’t interested in creating another
CFO, to round off their executive team. and our goal is to deliver on that promise each day,” explained GrowHealthy “me too” lifestyle brand.
ADPEN is a global leader of Agro - Compliance Manager Vijay Choksi. “We do that by making sure that when people “We wanted to create CBD products that
chemical, Nutraceutical, Pharma ceutical need medicine, the product is on the shelves.” physicians could trust and feel comfort-
and Food Safety testing for over 30 “Since this time last year, the patient population has doubled in the state, and we able recommending to their patients,” he
years. Now, with more than 30 employ- see that trend continuing,” he added. “There are 21 million people in Florida, and says. “You’ll never find our products at a
ees strong (MD’s, PhD’s, microbiologists, each day, more are entering the medical marijuana registry; this requires aggressive convenience store, gas station or vape
chemists and business entrepreneurs) growth to meet the demand.” shop. We only sell through medical profes-
Americanna Laboratories provides ana- GrowHealthy’s expansion plans include increasing cultivation and product capac- sionals such as physicians, pharmacies and
Continued on page 41
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