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Cover Story: Baptist Health South Florida PBCMS Starfish Gala

Names Matthew Arsenault Palm Beach County
Medical Society & Services
as Executive VP and CFO presents the Starfish Gala on
Saturday, November 17 at
the Kravis Center, Cohen
Continued from page 1 did and I was proud of that.” Pavilion, West Palm Beach.
includes all Baptist Health banking rela- Prior to joining Baptist Health, Reception begins at 6:30 pm,
tionships and its investment portfolio. Arsenault earned two masters degrees, in dinner and program at 7:30
Reporting to Chief Executive Officer, accounting and teaching, and worked in pm. PBCMS will honor the
Brian E. Keeley, Arsenault will be responsi- public accounting for Deloitte & Touche outgoing president, Brandon
ble for managing the organization’s and Morrison, Brown, Argiz & Co. He Luskin, M.D., and welcome
finance, supply chain, risk management holds various designations, including the incoming president,
and mergers and acquisitions activities. He Certified Public Accountant and HFMA Marc Hirsh, M.D. Dr. Brandon Luskin Dr. Marc Hirsh
is also the executive responsible for the Certified Healthcare Financial This year’s Starfish Gala
relationship with Health Systems Professional. will for the fourth year showcase the Festival of Holiday Trees & Lights — a unique
Solutions, the new revenue cycle joint His first job out of college was to teach and visually exciting array of nearly 40 decorated 4-foot lighted trees that are available
venture between Baptist Health and high school for four years. There, he by silent auction.
Navigant Consulting, Inc. learned how to be a great teacher and com- Trees are adorned in all manner of themes such as holidays, seasonal wonders,
One of his short term goals is to contin- municator—two critical skills that helped sports, pets, movies, jewelry and gems, chocolate, fashion and much, much more. The
ue to successfully execute the organiza- prepare him for a career in healthcare. sky’s the limit on creativity and design. And the most imaginative, lavishly designed
tion’s significant growth and change initia- “Healthcare is such a complex business trees filled with color and texture will drive the bidding to the highest peaks — a win-
tives. and it can be difficult,” Arsenault says. win for all participants. Ultimately, the highest bid for each tree becomes a donation
“The last two years has seen a transfor- “We want our clinicians and providers to to the Palm Beach Medical Society Services.
mative amount of change in the organiza- focus on providing care and treating the Designers receive many benefits from signage, program listings, invitation to the
tion,” Arsenault mentions, pointing to last patient. But there is so much complexity in reception prior to the Gala, and a tax-deductible donation letter, among other bene-
fall’s merger between Baptist Health and the business of healthcare. What I try to fits. In addition, judges will award winners in the following categories: Whimsical
Bethesda Health as well last year’s acquisi- do—and what I feel is important—is to Masterpiece, Holiday Traditions, Creative Genius, Made Me Smile, Most
tion of Fishermen’s Community Hospital distill the most important things that we Unusual/Unique and Judges Choice.
in the Middle Keys. want our healthcare professionals to focus The Gala will benefit the programs of Palm Beach County Medical Society Services
“Our goal is to execute on our plans for on. This ensures that we can be financially including Project Access, a physician-led system of volunteer care for low-income res-
these big initiatives and changes in the sustainable and achieve our financial idents; Disaster Services, such as HERC (develops health care emergency prepared-
organization so we can ensure they are objectives with minimal distraction from ness) and MRC (organizes and utilizes volunteers to respond to disasters), Medical
successful,” he says. “In addition to that, caring for the patient.” Education supports medical students, future physicians, health care leaders as well as
we opened the Miami Cancer institute. We Caring for the patient and treating peo- Care Coordination programs; and the Physician Wellness Program.
have a bold vision that this will be one of ple are the most important lessons Price is $225.00 per person. Sponsorships are now available at various levels. For more
the great cancer institutes in the country. Arsenault has learned in his career to date, information, visit www.pbcms.org or contact Katherine Zuber at the Palm Beach County
We believe our team can get us there. We he notes. Medical Society at (561) 433-3940 ext. 106 or katherinez@pbcms.org.
have the best physicians along with the “I believe that Baptist Health does it For more information on how to participate in the Festival of Trees and Lights, visit
best technology in the world. We want to right and whether it’s your coworkers, www.pbcms.org or contact Deanna Lessard at (561) 433-3940 ext. 105
continue to grow that to be a great asset to patients or physicians, we treat people or deannal@pbcms.org.
South Florida and beyond.” with respect like they are members of your
Arsenault was a key leader when the family,” he says. “That culture runs
organization refinanced all of its debt last throughout the entire organization and is
year. With the looming Republican tax what I believe has led to our success. How
bill, he rallied the entire team to get things we treat each other not only makes it a
done by the end of the calendar year and great place to work, but that attitude car-
saved the organization about $85 million ries on throughout the community and
in that refinancing. helps us be known as a great place to be
“Everyone pulled together to get it treated as a patient.”
done,” he says. “It was a big complex proj-
ect. Other systems attempted to hit the For more information, visit
deadline and couldn’t get it done. But we BaptistHealth.net.

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