Page 40 - SFHN JUNE 2020 FLIP BOOK

SOL Global FLORIDA HEMP COUNCIL:
Announces Changes Hemp: Where Do We
to Management Go from Here?

Team and Executive
Board of Directors Hemp Transportation:
How to Avoid Potential Pitfalls
page 35 page 31

June 2020

2019 Cannabis Business Award’s Publication of the Year

Patient Education, Product Expertise Helps

Fuel RISE Expansion in Florida

BY VANESSA ORR

One of the most amazing things about the cannabis plant is
that it can be used to treat so many different conditions, from
relieving stress and anxiety to enhancing memory and focus. At
RISE Cannabis dispensaries, which are located throughout
Florida, team members utilize their expertise and knowledge to
help patients find the right product.
The company, which was one of the original 13 licensees to Michael J. Liss
open in the state, started in Deerfield Beach in January 2019
and has since expanded to include facilities in Bonita Springs,
Oviedo, West Palm Beach, Hallandale Beach and Pinellas Park. Tips for
“Our goal is to provide high quality medical marijuana that is
100 percent cannabis to our patients,” explained Patient &
Community Outreach Coordinator Troy Postal. “We focus on Troy Postal Angelica Lilley Businesses
strain-specific products so that they know exactly what they’re
getting.” Emerging From
More than 100 different terpenes are found in the cannabis
plant, and every strain has a unique composition and terpene Lockdown
type.
“Patients are looking for products with specific therapeutic
effects; for example, they may need an anti-inflammatory, or BY MICHAEL J. LISS, ESQ.
they may need want something that aids in increased memory
retention,” said Postal. “Each terpene provides something dif- As medical practices and other compa-
nies emerge from their own version of
Continued on page 39 COVID-19 lockdown, business owners
must adjust to new realities and deal with
realities they’ve avoided. Since this crisis
Cannabis Spotlight started, our firm has advised business
owners “off the ledge” by providing some
basic advice. Allow me to share some
basic tips which will help your business
Patty Gordon “green” patient that realizes weather whatever follows.
the health benefits of Cannabis
Now is the time for your company to
Compassionate Cannabis Clinic through personal use and engage in frank conversations with the
become activists in their own most important of its business relations.
What benefits do you see for patients through- rights. Vendors, landlords and banks are all also
out Florida within this space? facing new realities and dealing with
The benefits I see for patients in the Cannabis space in How can people in those which they have avoided for some
Florida are definitely the myriad of strain specific, ratio specific Florida benefit from the time. Consider that your vendors want to
and individual need specific (such as patches, topicals, tinc- company you get paid, as does your landlord and bank.
tures, vaporation, smokable flower, inhalers, lozenges, suppos- represent? Each of them has some right to payment.
itories and more) products that many of the MMTCs provide In Florida at this time it’s all You may be wondering how your compa-
in Florida. Also the continued educational resources that about safe legal access to qual- ny can manage to pay all of the bills to
Florida MMTCs provide are very helpful to patients. It’s all ity, state tested, regulated med- each. That’s where understanding the
about safe legal educated access to medical Cannabis in the ical Cannabis! At the Com - mindset of the other is important. This is
state of Florida! passionate Cannabis Clinic in a time when “everything is negotiable”
both Venice and Fort Myers, we have established a model of should be front and center in the mind of
What motivates you to be a part of the education, advocacy and service that we are proud to display all business owners.
Cannabis industry? with our “open door policy” to press and politicians. Many Consider vendors. They depend on a
Since the beginning of 2017 when I started working at the doctors have come to our clinic to witness what we do and medical practice’s continued business
Compassionate Cannabis Clinic with my husband, Dr. Barry how we do it. This spreads the educational message through- and they depend on the practice’s current
Gordon, I’ve been motivated by the continued health benefits out the state which benefits all patients. If you have been to payment. They depend on your business’
and physical improvements of our patients and patients across any of the various educational venues, rallies or grand open- ability to avoid bankruptcy. If you have to
the state. It’s absolutely amazing to see the transformation of a ings, I’m sure that you have bumped into me. There’s still a lot repay your business loan to a bank and
Continued on page 37 Continued on page 33