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Cover Story: Zeff Ross - Time with

Memorial “A True Labor of Love”

Continued from page 1
South Florida's That venture took place nearly 30 years ago, and Ross called what's important. I have three grandchildren, three children
it his greatest accomplishment – "other than marrying my and their spouses, and a loving wife, and I can't think of a better
Monthly wife!" However, that isn't to say he hasn't had other achieve- way to spend my time than with my family."
ments along the way. As a current executive vice president However, that doesn't mean that Memorial will quickly fade
Healthcare Newspaper

within the Memorial Healthcare System, he is responsible for in his rearview mirror. "You can never walk away from a love.
PO Box 812708 emergency preparedness, safety and security, and global health I'm happily married 41 years, and I'll never walk away from
Boca Raton, FL 33481-2708 services. Additionally, as CEO of Memorial Regional Hospital in that; and Memorial is a love from which I can never walk away."
Hollywood, Ross handles, as he puts it: "You name it – every- One of the things that has touched him greatly is knowing
Phone: (561) 368-6950
thing from safety, quality, service, people, community, finance the difference one can make in somebody's life. "I honestly
and growth. I love it, it has been a true labor of love." believe that by setting the milieu at Memorial Regional Hospital
Website: Joe DiMaggio Children’s Hospital started a heart transplant or within the system, and being a thread within that culture, I
www.southfloridahospitalnews.com program for pediatrics in 2010, and Ross then pointed out there make a difference to employees, to physicians, to our patients;

was no reason why they couldn't expand the services to do because when I make my rounds, they say so. I'm very satis-
CHARLES FELIX adult hearts, as there was a recognized need. Once that program fied."
CAROL FELIX was well underway, Memorial opened a kidney transplant pro- Ross expects the challenges facing his successor to be similar
Publishers gram for both pediatrics and adults. to what he encountered, yet different as things evolve. For
"Things like that keep you going. It's phenomenal. Even example, when he started in the health care field there were no
NANCY LAMMIE when it comes to what we consider 'simple' procedures or 'sim- MRIs and no internet. "I think there will be challenges with
Editor ple' surgeries – although nothing is ever simple when it's being newer equipment and technology. Now, patients come in more
performed on me – it's a great feeling when patients are leaving, prepared, with questions. You also have to change how you
JUDY GRAMM thanking me for the people we have. I am very proud of the work with the patients and your staff. Generations are different,
Editorial Manager & Webmaster people here, the staff, the medical staff, volunteers – they are all and we need to learn how to meet the demands of each culture,
the best." and make sure they work together well."
JMC GRAPHICS About midway between his tenure at Memorial Regional Of his time with Memorial, he reflected, "I have been blessed,
Art/Production Hospital, however, Ross faced a serious illness; but giving credit privileged and honored to work here, to be a patient here, to be
lammienancy@aol.com to a fantastic medical staff, he was able to return fully after a able to mentor others, and to learn. It's been a darn good ride."
412-877-5321 year-and-a-half. Nevertheless, for that reason, the 63-year-old

CONTRIBUTING WRITERS Ross has decided to retire at the end of this year. "There comes For more information, call (954) 987-2000 or visit www.mhs.net.
a time in a person's life when you look back and recognize
Daniel Casciato
Barbara Fallon
Vanessa Orr
Lois Thomson
Cover Story: ImageFIRST Patient Experience
Shapes Consumer Attitude
LOOK FOR OUR
NEXT ISSUE Continued from page 1
apparel and linen rental and laundry services to medical facilities solution. Specialties ranging from sports medicine, pediatric med-
IN NOVEMBER
throughout the continental U.S. and Puerto Rico, is at the fore- icine or cosmetic surgery to imaging, senior services or obstetrics
front of customer care. They use their knowledge and experience obviously require a different range of sizes and styles. Above all,
TO REACH US to help providers step up to improve the often anxiety-ridden visit sanitized products for safety and health concerns is vital to reduce
FOR for their patients. Quality patient gowns, for example, that are soft infections and readmissions which impact patient outcomes and
thick warm and cozy offering full coverage minus stains and rips institutional reputation.
ADVERTISING
is a giant step in the right direction. ‘We deliver a higher quality product, because whether a patient
OR EDITORIAL Our clients’ patients appreciate comfort, privacy and even style is lying on it or wearing it, the feeling they get permeates their
Call (561) 368-6950 factors that impact gown and linen fashion and functionality. whole experience,” explained Juffre.
Additionally, easy access for clinicians to perform procedures is Whether patients are getting the all-clear or more challenging
or e-mail
another important factor to consider in patient attire. Finally, the health results, heightening the experience will keep providers in
carol@southfloridahospitalnews.com size ratio from petite to plus sizing is tailored to the patient pop- the game. “Quality products play a huge role in that sought-after
ulation. status,” he added.
And, the ImageFIRST soft spot for women’s health satisfaction
Women’s Health Focus extends beyond comfort to community caring. For example, they
SUBSCRIPTIONS A prime example is the company’s focus on women’s health--- offer a new Comfort Care maternity gown with both ease of skin-

One Year $40 particularly during October, Breast Cancer Awareness month. on-skin, mom/baby and breast-feeding access which includes
Hospital and outpatient customers recognize that coming for a extra modesty coverage for all body types—all while donating a
Two Years $60 mammogram, or any diagnostic or therapeutic procedure test is portion of the rental fees to pediatric cancer research.
Three Years $75 typically not a favorite on a women’s to-do list. If she doesn’t have
a positive experience, she may postpone follow-up causing seri- No-Worry Inventory

ous health concerns. ImageFIRST’s Comfort Care® line features Finally, ImageFIRST enables clinicians to focus on health care
To subscribe, exceptionally comfortable, luxurious gowns and cozy robes. The while their customer associates check inventory.
call (561) 368-6950 fabric is warm yet light and breathable, with a soft texture and “ImageFIRST associates are constantly monitoring service to
drape like a natural fiber cloth comparable to 5-star hotels. The make sure customers’ needs are met on time, in advance of crises
or subscribe online at
cozy pink gowns are designed to add comfort to the mammogram or in a timely response to a planned marketing promotion. A 24/7
southfloridahospitalnews.com. visit. And, making the experience spa-like can elevate the con- user-friendly customer portal details current linen supplies. If
____________ sumer status ratings of your institution. needed, a Customer Advocate is available to answer a call to sup-

According to Executive Vice President Jay Juffre, ImageFIRST plement any needs on the spot,” Juffre explained.

All rights reserved. Reproduction collects patient feedback to make sure they are on the right track There is no doubt, by putting patient and client needs front and
in whole or part without written to increased satisfaction by checking customer input regarding center, ImageFIRST has tallied a 98 percent customer retention
permission prohibited. Copyright © 2019.
styles, comfort, fashion and luxury. In fact, they are so confident rate—among the highest in the industry.
in their product line they offer a “Plush Promise” which guaran- “We work hard on customer retention, and we earn some of the
tees at least a 50% jump in patient perception of the facility com- highest customer loyalty scores across all industries,” said Juffre.
pared to the gown used previously. “We’ve earned up to 150% We know higher patient satisfaction is important to provider rep-
Don’t forget to include jumps in patient satisfaction and organizational reputation,” he utation, so we do our part to help our customers.”
said.
South Florida Hospital News “Because women are typically the shepherds of family health For information, visit www.imagefirst.com, call 800-932-7472,
& Healthcare Report choices, we respond to their observations and expand our prod- or email info@imagefirst.com.
ucts to other areas of patient care. There is no ‘one gown fits all’
in your Marketing Plans
Call Charles at 561-368-6950 for a Media Kit

14 October 2019 southfloridahospitalnews.com South Florida Hospital News