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A message from our President

EVENTS
The Value of Playing Golf
October 3
Health Information
Like most other non-profit organizations, members are looking for value to result from Technology Committee
their investment of dues and sponsorship dollars. And, like these other non-profit organ- Meeting: Virtual Reality
izations, we are trying to tie our events to meeting this value proposition. Applications & Innovations
November 4th will find the staff of the SFHHA at the Lago Mar County Club for our
27th Annual Golf Tournament. Our golf tournament meets many of these value goals. October 17
First, it provides an opportunity for our membership to build relationships outside the Educational Roundtable:
four walls of our institutions. In this non-threatening environment, unless you are any- Canada Day
where around me when I tee off, we are able to facilitate conversations across our mem-
bership classes about issues of importance to our members. November 4
Eligibility, insurance denials, accounts receivable, new accounting rules, building for the Jaime Caldwell 27th Annual Golf
future, price transparency, houses, kids, clubs, these conversations are a first step toward Tournament at Lago Mar
building long lasting relationships. I think most members will acknowledge that to do business in South Florida, you must have a Country Club
presence and there must be someone in this market to build these relationships. This is a great event to start that journey.
The second value that comes from our golf tournament is that the net proceeds support our educational foundation. National November 12
speaker for our Summit, national speaker for one of our education half-day sessions, other out of town experts, locations, and tech- SFHHA Academic Talks
nology are all funded using these proceeds. Our educational programs, because of the support from our Foundation, have been FIU Main Campus
impactful and timely (price transparency, Triple Aim, Future of Healthcare, etc.).
And, I guess a third value is that our golf tournament is just a fun event. This year we have three committees assisting us in putting December 5
this tournament together. We have our Sponsorship Committee chaired by James Sturgis, VP, TD Bank, Auction/Prize Committee 5:30 – 8:30 pm
chaired by Mike Roffelsen, CEO, Encompass Sunrise, and our Games Committee chaired by Joe Stuczynski, CFO Memorial South. Annual Meeting and Dinner
About 20 of our members volunteered to be on our golf committee and their single focus is to make this event one of the best … Signature Grand
ever.
Did I talk to you about building relationships as one of our value propositions, well, working with hospital and healthcare exec-
utives over two months times has really opened my eyes to the degree of that relationship-building value. We have shared much,
and a lot about whiskey tasting, worked hard, and we have fun on every call and at every meeting.

Are you looking to be part of this family?
NEW MEMBER
Go to our website: https://sfhha.com/events and see
how you can attend and sponsor this great value-laden event!
Freedom Medical

2019 BOARD OF DIRECTORS SFHHA COMMITTEES
CHAIRMAN: David Wagner, Kindred South Florida Market CEO
VICE CHAIR: Mark Doyle, Chief Executive Officer, Memorial Hospital Pembroke
SECRETARY: William "Bill" Duquette, Chief Executive Officer, South Miami Hospital
TREASURER: Charles Felix, Publisher, South Florida Hospital News and Healthcare Report
IMMEDIATE PAST CHAIR: Lincoln Mendez, Chief Executive Officer, Boca Raton Regional Hospital, Baptist Health South Florida
AT-LARGE: Ben Riestra, Chief Administrative Officer, UHealth’s Lennar Foundation Medical Center
AT-LARGE: Joel Wherley, Chief Operating Officer, VITAS
AT-LARGE: Maria Currier, Partner, Holland & Knight, LLP Education Committee
Doug Bartel, MBA Michael Gittelman Gino Santorio
Sr. Director of Business Development, Media Chief Executive Officer Chief Executive Officer
and External Relations University of Miami Hospital and Clinics Broward Health Healthcare Finance and Management Committee
Florida Blue
Patricia Greenberg Jared Smith
Wael Barsoum, M.D. President Chief Executive Officer
Chief Executive Officer National Healthcare Associates Broward Health Coral Springs Health Information Technology Committee
Cleveland Clinic Hospital
Brian Keeley Patrick Taylor, MD
Grisel Fernandez-Bravo President & CEO Chief Executive Officer
Chief Executive Officer Baptist Health South Florida Holy Cross Hospital Marketing and Public Relations Committee
Memorial Hospital Miramar
Ralph A. Marrinson, NHA, FACHA Steven Ullmann
Kevin Conn President Director
Regional Vice President of Operations Marrinson Group University of Miami Health Policy Membership Committee
Encompass Health Management
Charles Michelson
Darcy Davis Partner Ana M. Viamonte Ros, M.D.
Chief Executive Officer Saltz Michelson Architects Medical Director for Palliative Care Quality and Patient Safety Committee
Health Care District of Palm Beach County and Bioethics
Aristides (Ardy) Pallin Baptist Health South Florida
Aurelio M. Fernandez III Chief Operating Officer Safety and Security Committee
President & CEO Catholic Health Services Jonathan Watkins
Memorial Healthcare System Chief Executive Officer
Michael Roffelson Broward Health Imperial Point
Chief Executive Officer,
Encompass Health – Sunrise

South Florida Hospital News southfloridahospitalnews.com October 2019 17