Page 5 - SFHN817pages36p.qxp_SFHN 0608 Friday 5.0

While You’re Taking Care

of Others, Who’s Taking Care

of Your Brand?

BY CAROL NEWMAN As an experienced healthcare market-
ing firm, Pitch Perfect PR & Media
You finally pulled the trigger and pur- Strategies advises healthcare clients on
chased a half-page ad in your local the best plans for marketing, PR and
newspaper or activated that Google social media, and helps drive those
AdWords account that has been dor- strategies to support corporate goals.
mant for months. Now that we are near- With over 15 years of healthcare-based
ing the end of the year and patients have marketing experience under their belt,
met their deductibles, you realized this Pitch Perfect’s team has led the market-
is the right time to advertise your prac- ing and PR strategies for top non-profit
tice and increase your brand awareness. national healthcare organizations, South
Bravo! Florida based hospital systems and pri-
But let’s back up a bit! What’s the vate practices. Pairing industry knowl-
hook? What are you going to say? What edge with creative expertise is what they
will help you stand out from your col- use to deliver powerful, effective cam-
leagues? paigns that build strong brands and gen-
Healthcare is transforming and so erate leads and conversions.
must healthcare public relations and Simply placing an ad and waiting for
marketing. The healthcare industry is the phone to ring is not a viable strategy.
undergoing major, fundamental trans- By collaborating with an agency that can
formations – from fee-for-service to an develop an integrated campaign that not
outcomes based model and the signifi- only generates brand awareness but pro-
cant rise of patient empowerment as motes action, you can influence the way
patients can now access their own patients think – and more importantly,
records and become true partners in what they do.
their own health, driving health care
choices. In this dynamic and quick- For a free phone consultation with Pitch
paced sector, healthcare organizations Perfect PR, call (786) 270-9909.
need to have a voice and a presence in To learn more, visit
the marketplace. pitchperfectprmiami.com.

South Florida Hospital News southfloridahospitalnews.com August 2017 5