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MARKETING & PUBLIC RELATIONS

PROFILES

JUPITER MEDICAL CENTER

Kathleen Ahern
EXECUTIVE DIRECTOR OF
MARKETING AND CONSUMERISM
Kathleen Ahern is the Executive Director of

Marketing and Consumerism at Jupiter
Medical Center. In this role, she is responsible

for the development, execution, and evaluation
of strategic and comprehensive marketing
plans that drive patient volume and increase
revenue in key clinical service lines. She also
oversees the Medical Center’s public relations
and community outreach strategies and activi-
ties to build awareness as well as consumer
preference for Jupiter Medical Center. She is
passionate about rethinking marketing and
redesigning the delivery of health care in the age of consumerism, and working
to tackle the new opportunities and challenges this presents for hospitals.
Ahern started with Jupiter Medical Center in September 2014. She has 17
years of experience working in health care marketing and communications.
Before joining Jupiter Medical Center, Ahern served as marketing director at
Mount Sinai Medical Center in Miami Beach and as corporate marketing man-
ager at VITAS Healthcare, the nation’s largest provider of hospice services.
Jennifer Crabtree
"""" """" """" """" """" """" """" """" ! "
"""" """" """" """" """" """" """" """" ! "

"""" """" """" """" """" """" """" """"
MANAGER OF DIGITAL MARKETING ! " " " " " " " " " ! """" " " " " " " " " ! """" " " " " " " " " ! """" ! """" """" """" """" """" """" """" """" """" ! !
AND CONSUMERISM ""
"" "" "" "" "" "" "" "" !
Jennifer Crabtree is the Manager of Digital
Marketing and Consumerism at Jupiter
Medical Center. In this role, she is responsible
for leading the organization’s digital marketing
roadmap, including strategy, development,
execution and analysis of campaigns. She man-
ages ROI tracking for all marketing initiatives,
maintaining scorecard metrics and dashboards
to monitor performance. Her passion lies in
garnering consumer insights to stimulate mar-
keting opportunities and drive innovation.
Crabtree started with Jupiter Medical Center
in 2015. She has six years of experience working in digital marketing, specifi-
cally in health care and consumer packaged good verticals. Before taking on
this role, Crabtree worked as a digital marketing coordinator for Jupiter
Medical Center. Previously, Crabtree served in various digital marketing roles
at Catalina Marketing where she was responsible for managing and executing
campaigns on behalf of national brands. Crabtree received her M.B.A in
Marketing Strategy from University of South Florida.

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