Page 188 - Visual Marketing
P. 188

78. A Communications Firm Stands Out: Using Unconventional
    Visuals Instead of Cookie-Cutter B2B Design Gets Attention

         For business services, standing out in a sea
                                                                 of competition can often be a challenge. It
                                                                 certainly was for the interMediator group.
                                                        This full-service consultancy, focused on media
                                                        and communications, wanted to get away from
                                                        its cookie-cutter website and design elements.
                                                        The firm retained John Pirman to update the
                                                        logo and create graphics to illustrate the busi-
                                                        ness concepts of the company: strategic plan-
                                                        ning, turnaround management, recruitment and
                                                        development, sales management, and strategic
                                                        communications.

                                                              “Most of my clients have their roots in print
                              media, and particularly newspapers,” says Henry Scott of the inter-
                              Mediator group. “The logo is intended, with its typeface, to reference

167 V I S UA L M A RK ETIN G
   183   184   185   186   187   188   189   190   191   192   193