Page 240 - Visual Marketing

64. Making Friends Globally: Using Free Samples to Promote a Book and a Socially Responsible Business
Pouch Design: Global Girlfriend; book cover: St. Martin’s Press; photography: Anita Campbell.

65. Much Ado about Nothing: A Campaign with Clever Props and Giveaways Transforms a Hard-to-
Appreciate Concept into Something Real and Tangible
Design: NAIL Communications; photography: Myles Dumas.

Chapter 3

66. Who Is Keith Beith? Capitalizing on a Unique Name and Interjecting Friendliness to Differentiate
a Business
Design: Billy Joe Pyle, creative director and cofounder; Eric Schoenfeld, CEO and cofounder; and
Al Navarro, chief creative officer and cofounder, Mint Advertising; Photography: Mint Advertising.

67. Face-to-Face Illustrations: Establishing an Identity That Allows Your Team Members to Express
Themselves
Illustrations: David Brinley, Andy Ward, Anthony Freda, J. D. King, Bernard Maisner, Noah
Woods, Brian Ajhar, Dan Page, Jon Reinfurt, James Kaczman, Michael Witte, and Nigel
Buchanan, artists, Gerald & Cullen Rapp.

68. Business Cards Get Social: Creating Business Cards That Mimic Social Media Icons Opens New
Market
Photography: Jakprints.

69. Changing Perceptions One School at a Time: Using a Marketing Pamphlet to Update an
Organization’s Image
Design: Mary Kysar; copy: Kristan Kennedy; illustration: Rob Halverson.

70. Meeting Artists in Their Natural Habitat: Creating a Series of Posters Conveys the Range and
Variety of a Large Event
Design/art direction: Joanne Kaliontzis; copy: Joanne Kaliontzis and Rocco Guiliano; project man-
agement: Gabrielle Schaffner; photography: Joanne Kaliontzis and Martin Berinstein; illustrations:
Laura Davidson and Jacob Higginbottom; artwork: Tim Murdock, Julia Groos, and Jim Shea.

71. The Omaha Cow and Snowboarding: Using an Iconic Symbol Updated with Current Culture to
Create an Au Courant Logo
Design: Drew Davies, Joe Sparano, and Adam Torpin; designers, Oxide Design.

219 C REDIT S