Page 236 - Visual Marketing

28. Walking the Talk: Making a Website That Reflects the Principles Fundamental to Your Business
Design and development: Citizen Studio; writing: Rhonda Geraci.

29. Traversing from Print to Mobile: Creating a Mobile App Version of Print for Customers with a
Foot in the Mobile World
Graphic design: Brandy Wheeler; app development: Ross Rojek and Heidi Komlofske, 1776
Productions and Go Local Apps.

30. Promoting Logos with a Guess-That-Logo Contest: Tying in a Contest with E-Mail Marketing to
Increase Client Engagement
Design: Norman Cherubino, creative director, and Jim Keller, art director, Langton Cherubino Group.

31. Marketing to Parents: Tailoring a Website’s Look to Reinforce Your Target Niche
Design: MediaKatalyst; photography: Hope & Memory Photography, Corbis Images; illustration:
Dane Storrusten.

32. Leading by Example: Using Stock Images in a Downloadable Tips Sheet to Demonstrate That
Marketing Can Be Easy and Inexpensive
Design and photography: ActuallyWeDo Design.

33. Blogger Outreach in the Cloud: Using a Visually Inspired Word Cloud to Start a Conversation
with a Blogger
Word cloud designs: David de Souza, using www.tagxedo.com.

34. An Illustrator Draws Up Timely Reminders for Prospects: Using Remarkable E-Mail Marketing to
Keep Your Pipeline Full
Design and illustration: Robert Pizzo.

35. Bringing the Topic of Skin Care to a Head: Messaging to Teens with a Clean Peppy Web Design
Design: David Lai and Hiro Niwa, creative directors; Eunice Oh, lead designer; Makoto Chino
and Hugo Zhu, technical leads; Brian Johnson, front end developer; Szu Ann Chen, executive
producer; and Abbey Park Yun, project lead, Hello Design.

36. It’s Not All Business All the Time: Adding a Personalized Blog Header Brings Human Interest to
a Business Website
Design: Rodrigo Garcia, Palo Alto Software.

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