Page 231 - Visual Marketing
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story of what we do. • The company’s overall revenue
Our process is Design in 2010 grew almost 30 percent
to Build, so obviously compared with that of 2009.
beautifully designed
marketing materials • Myers was featured in the article
are very important to “The Affordable Renovation” in
us, as well.” Mainline Magazine.
Why It Works Tabula Creative created the Takeaway Tip
mailers with exquisite images.
The company uses attractive The photography by Jason When you have a long sales cycle, com-
photos to highlight the quality Varney shows the final renova- mon for architects and contractors and
of its workmanship. The post- tion in a soothing light in homes other industries, create marketing materials
cards are so enticing that people that are well cared for and deco- that become coveted objects that are not
keep the postcards, sometimes rated with a gentle touch. easily dismissed or forgotten. Make them
for years, and share them with “saveable.” People will hold onto them until
friends and family. Then when Success Metrics they’re ready to begin a project, keeping
it’s time to hire a contractor for your sales pipeline filled regardless of the
a project, they know what com- • During the economic down- economy.
pany to call. turn, Myers remained busy and
even hired staff. There were no
A large part of what Myers sells layoffs.
is aesthetic, explains Diane
Menke, vice president of pro- • Myers’s website traffic in 2010
duction management at Myers. doubled compared with 2009
“This requires us to have great- traffic.
looking media that tells the
PO WER TO THE PR I N T I TE M ! 210
