Page 228 - Visual Marketing

98. Making Saving Look Good: Delivering Vouchers and Coupons
That People Want to Save

In a global recession, how do you
make more sales? In the United
Kingdom, the answer’s the same
as in the United States: through
coupons. British-based Trap Media
wanted to create a voucher book tar-
geting the educational sector, but it
had to be something visually appeal-
ing that people would hang on to and
use. ActuallyWeDo Design stepped
in to design an appealing booklet of
coupons aimed at educational insti-
tution decision makers. The result: a
colorful book with images of active
people popping off each page.

207 V I S UA L M A RK ETIN G