Page 224 - Visual Marketing
P. 224
96. What’s a Symchych? Accentuating a Hard-to-Pronounce
Name Can Be a Winner
Political new-
comer Christine
Symchych
wanted to run for vil-
lage trustee in Fox
Point, Wisconsin,
against two incum-
bents. What do you
do when nobody really
knows you and your
name is hard to pro-
nounce? Dan Saal of
StudioSaal took the challenge head on with a campaign that asked,
“What’s a Symchych?”
203 V I S UA L M A RK ETIN G
