Page 220 - Visual Marketing

94. The Express Lane for Sales: A Visual Pitch Book Captures
the Sales Process and Trains an Ever-Growing Sales Team

How do you take a
seasoned sales pitch
and make it viable
for a young and growing
sales team? “Sales people
come with bad habits,” says
founder Franco Cabral, chief
operating officer of Adcorp
Media Group. They wanted
their sales force to engage
with customers using their
method of selling. Adcorp
developed a visual marketing
solution that streamlined the value proposition and made a compel-
ling case for expanding a niche market.

199 V I S UA L M A RK ETIN G