Page 218 - Visual Marketing

93. A Program for All Seasons: Creating an Overarching
Marketing Theme for the Entire Year

Synchronicity Theatre in Atlanta is
known for tackling productions that are
thought-provoking, engaging, and chal-
lenging. For its 10th anniversary season, it
produced a brochure that exemplifies its man-
tra of smart, gutsy, bold theater.

Synchronicity presents a series called Bold
Voices that includes issue-oriented plays such
as My Name Is Rachel Corrie, a polemic
and powerful criticism of the state of Israel’s
heavy-handed treatment of Palestinians. And
on the other end of the spectrum, it presents
family fare such as A Year in the Life of Frog
and Toad. Lightdaughter created a brand that bridges both extremes
with an overarching theme that applies to the whole season.

197 V I S UA L M A RK ETIN G