Page 213 - Visual Marketing
P. 213
Why It Works celebrate, literally giving clients tourists, and supporters of the
a taste of their history,” says hotel/restaurant.
This hotel and restaurant have designer Nicola Black. • The booklet was so successful
a story, and it’s one that is told The booklet is filled with beauti- that the hotel is discussing the
through good food. By providing ful photography that encourages creation of a full-size cookbook
a cookbooklet to guests, Penn’s readers to attempt the recipes— to sell.
View successfully brings those and if they don’t succeed, just
guests into its collective family. visit Ristorante Panorama for the Takeaway Tip
It’s clear that this isn’t a corpo- real deal.
rate-run hotel, and its family his- Sometimes you’re too close to a story to see
tory is one that makes the hotel Success Metrics it, but step back and look at your business’s
that much more endearing. history. You may find valuable marketing gold.
• In addition to being given as a Make your story come to life with a beautifully
“The family history element was gift at the anniversary event, the designed print item that tells the story in a way
important in creating the piece, cookbooklet was also distributed that customers will want to keep it.
so the recipes they’ve used at trade shows and to prospec-
throughout the 20 years of busi- tive hotel and restaurant guests,
ness seemed like a fun way to
PO WER TO THE PR I N T I TE M ! 192
