Page 208 - Visual Marketing

88. Evoking Mood Through Design: Using Custom Invitations to
Make Your Business Entertainment Last Beyond the Event

Amasquerade ball is a
special event, one filled
with magic and mystery.
So when Atlanta-based Sweet
Life Events event planning
company arranged the New
Year’s Eve Masquerade for the
Benedicts of Atlanta, the com-
pany wanted a regal and luxuri-
ous invitation that reflected the
mood of the evening. Jill Lynn
Design stepped in to create a
custom die-cut invitation on heavy black stock in the shape of a mas-
querade mask. Metallic gold ink and black ribbon added glamour
and sophistication to the design.

187 V I S UA L M A RK ETIN G