Page 204 - Visual Marketing

86. Capturing the Legacy: Creating a Commemorative Book with
High-Quality Graphics Conveys an Organization’s Values

Educating children to be the next
generation of global citizens is
no easy feat, and doing so for 25
years is worth celebrating. That’s why
the Georgia-based Atlanta International
School decided to retain the services of
education marketing firm EM2 Design
to assist in developing a commemora-
tive book as part of the school’s silver
jubilee. The result is an attractive spiral-
bound catalog/book that celebrates
and highlights the Atlanta International
School’s legacy, events, milestones, and achievements. EM2’s goal
was to use photographs to illustrate the world from a different per-
spective, which fit in with the K-12 school’s belief system.

183 V I S UA L M A RK ETIN G