Page 207 - Visual Marketing
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Why It Works Success Metrics
Malverde is known for its hand- • Attendance at the club is usually
crafted specialty cocktails, exten- standing room only, with about
sive selection of tequila, local 150 people.
beers, and the soundtrack of
Austin’s best DJs. Owner Jesse • In addition to paying for only
Herman says that he really likes one design, the ability to reuse
the design solution because it’s the poster series for as long as
a clever way to show how these the team of DJs is performing
two DJs collaborate. Sometimes makes this solution very
you get both DJs; sometimes cost-effective.
you get one. By combining them
on one poster, it solidifies the Takeaway Tip
relationship and establishes a
consistency for the Wednesday When you have a very small budget and can
night gigs. Butler’s design uses afford only one design piece but have to use it
a computer drawing technique in different ways to promote different events,
that looks hand-drawn so that products, or services, you’d better put on your
the marker “cross-outs” don’t creative cap. Using a marker to cross out a name
look all that out of place. Part on a poster may not always be a good solution,
of the appeal of this poster is but consider that a metaphor for finding low-cost
the simplicity in its typographic ways to repurpose a single design to fit multiple
design and layout. situations, perhaps by dropping in different names
or images using a computer graphics program.
Necessity truly is the mother of invention. 186
POWER TO THE PRINT ITEM!
