Page 205 - Visual Marketing
P. 205
Why It Works page, and serves as a great
three-dimensional visual ele-
Most private schools create ment. Words in other languages
a brochure or catalog, but it are peppered throughout the
usually contains the same old copy, further enhancing that
information in mundane pack- different global perspective
aging. This commemorative that was the aim in the book’s
book, however, evokes nostalgia creation.
with its spiral binding, reminis-
cent of school notebooks, but Success Metrics Takeaway Tip
with a sophisticated twist. The
photography and wording help • The book, which was sent Investing in a well-designed, visually stimu-
the reader not only visualize the to parents, faculty, alumni, lating commemorative book can help stake-
school’s services but also under- and prospective students, has holders connect with your organization’s
stand the values the school been met with resounding values and create a shared bond.
brings to each of its students. enthusiasm.
The book’s use of die cut allows • The school, founded in 1984,
readers to peek at a smaller has received accreditation from
version of the image on the next several international education
institutions of excellence.
PO WER TO THE PR I N T I TE M ! 184
