Page 206 - Visual Marketing

87. All for One and One for All: Repurposing Marketing
Collateral on a Very Low Budget

Martín Perna
DJs one
night at
Malverde, an Austin,
Texas, nightclub, while
Adrian Quesada spins
another . . . and some
nights they both per-
form. FÖDA Studio
was given a budget for
one poster but found
out they needed to
promote three events. So with a poster and a fat marker, Jett Butler
designed one solution for three nights of entertainment.

185 V I S UA L M A RK ETIN G