Page 202 - Visual Marketing

85. Clothing for the Cosmopolitan Outdoorsy Type: Expressing
the Importance of Form and Function for a Brand in Print

W hen you’re
hiking in the
wilderness,
you need clothing that
protects you and keeps
up with the latest high-
action, fast-paced life-
style of today’s outdoor
sportsmen and sports-
women. But there’s
no reason your cloth-
ing has to look frowsy.
Aether Apparel provides
urban-style fashion for
outdoor enthusiasts.

181 V I S UA L M A RK ETIN G