Page 198 - Visual Marketing

83. Communicate Issues Boldly: Using Bold Graphics to Drive
Home the Importance of Messages

How does a small
staff commu-
nicate a year’s
worth of work in one
report? The Canadian
HIV/AIDS Legal
Network knows that the
substance of their work
is often highly technical.
As a human rights
organization, their advocacy work must be clearly communicated to
funders, beneficiaries, and the public at large.

177 V I S UA L M A RK ETIN G