Page 194 - Visual Marketing

81. HR with a Personal Touch: Using a Descriptive Name
and a Caricature for a Consulting Business Sets You Apart

W hen you think of human resources (HR),
you may think of complicated procedures
for managing employees or programs
with hard-to-remember acronyms and overwhelming
bureaucracy. Wouldn’t it be nice if someone could

hold your hand, figu-
ratively, and guide you
through the thicket of
regulations and recom-
mended guidelines?
That’s where The HR
Lady comes in.

173 V I S UA L M A RK ETIN G