Page 199 - Visual Marketing
P. 199
Why It Works program. Readers of the reports
are surprised to find such a
The designers at Soapbox, Inc., wealth of statistical information
created a visual language for and analysis in bite-sized install-
the critical initiatives and issues ments with compelling graphics
in ways that are accessible and that make the abstract case for
compelling. The issues that advocacy more relevant.
the Canadian HIV/AIDS Legal
Network tackle are highlighted Success Metrics Takeaway Tip
with original artwork in bright
and engaging colors. • The Canadian HIV/AIDS When advocacy or social responsibility is
Legal Network annual reports part of your company’s mission, visuals can
For three years running, the have won honors and awards define the mission in ways that words can-
annual reports have used a from Communication Arts, not. Use the power of artwork and design to
similar format of bold graph- International ARC Awards, the convey sound bites that educate, persuade,
ics alternating with an in-depth Advertising & Design Club of and promote action. When people under-
narrative punctuated with large Canada (ADCC), and Design stand the issues, they are better prepared to
numbers that scream out critical Edge Canada Regional Design act on them.
statistics and bring attention to Awards.
the data that drive the orga-
nization as it fights the HIV/ • The annual is published in The
AIDS epidemic. Reports like Best of Brochure Design 11 from
Deadly Disregard include sound Rockport Publishers.
bites accompanied by powerful
editorial illustrations that make
the case for a needle exchange
PO WER TO THE PR I N T I TE M ! 178
