Page 212 - Visual Marketing

90. It’s a Family Affair: Making Your Business Story Come to Life
with a Beautifully Designed Print Piece

W hen Philadelphia’s Penn’s View Hotel
celebrated its 20th anniversary, it wanted
to offer a unique takeaway for guests of
the festivities celebrating the family-owned and
-operated hotel and its restaurant, Ristorante
Panorama. Nicola Black Design suggested creating
a booklet of family recipes to incorporate the restau-
rant’s history into something personal and reflective
of the family, who has made the business successful
over the years. The booklet of recipes was a hit with
party guests, so the hotel/restaurant decided to con-
tinue distribution beyond the event.

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