Page 216 - Visual Marketing

92. Sharpen Your Sights: Using Clever Advertising That Makes
Viewers Stop and Think About Their Needs

Northern Eye Center,
located in Little
Falls, Minnesota,
was looking to attract the
younger demographic to its
practice, as well as elevate
recognition in the market
it serves. But the optical
industry isn’t known for its
snazzy ads, so the project
became a challenge. The
firm brought in Adventure
Advertising to create a
series of ads that would
grab readers’ attention.

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