Page 214 - Visual Marketing

91. An Industrial Business Bucks the Trend: Expressing Quality
Through Color and Design Becomes a Competitive Advantage

Millwork isn’t an industry
known for appealing design
marketing. In fact, its hard-
edged design grids, amateur pho-
tography, and sometimes archaic
design schemes seem antithetical
to actually drawing in potential
customers. That’s why Quantum
Millwork, makers of a high-tech vari-
ant of PVC trim board, wanted a
sleek design that reflected the qual-
ity product it made. BANG! Creative
immediately saw the connection between color and the product and
put that into play for the logo, branded artwork, and collateral litera-
ture design.

193 V I S UA L M A RK ETIN G